SellerForce® presents an SBA Pre-Qualified 14-year-old Men’s Health and Wellness Company with proprietary formulas, registered trademarks, and a loyal customer base. The business has operated since 2012, and their products support male vitality, stamina, testosterone, physical performance, muscle gain, weight management, hair health, focus, and daily energy. The company offers 18 products, including individual supplements and bundled stacks. Most items are made exclusively for the business, while only two products use white-label formulas. Their long operating history, broad catalog, strong repeat business, and large online audience give a buyer several established assets to build from.
SBA Financing
This is an SBA-prequalified business! It means that our lending partners have thoroughly reviewed this business and approved it for SBA financing, allowing a qualified buyer to step in with just a 10% down payment, with the balance amortized over 10 years at highly competitive interest rates.
Business Model
The company develops and sells supplements under their own brands. They control their proprietary formulas and hold registered trademarks for key brands and sub-brands. These registrations help the business respond to copycat listings and similar product names.
Production is outsourced to certified third-party manufacturers in the United States that follow cGMP requirements. The manufacturers source the ingredients and produce the supplements based on the company’s specifications. Products are sold via the company’s website, Amazon FBA, and independent supplement distributors. Their average order value is $59.57, their returning-customer rate is 52.83%, and the company serves customers year-round, with stronger demand during holidays and the early-year fitness season.
Digital Marketing & Traffic
The website receives about 13,000 visits per month. The company is preparing a new homepage with clearer product messaging to help visitors find suitable products while giving the company more information for follow-up campaigns.
Their email database includes 79,000 vetted profiles, and campaigns are normally sent twice each week. The company also has more than 266,000 combined Instagram followers and 26,600 followers on X, along with profiles on Facebook, TikTok, and YouTube. New customer acquisition costs are estimated between $10 and $25, while Google Ads has produced 3x ROAS.
Operations
The typical customer is an adult man interested in fitness, male wellness, personal appearance, and long-term energy. Most customers are between 25 and 44 years old, although the company also serves a meaningful group of men over 50. Their current Subscribe & Save program has 153 active subscriptions but has received little promotion.
The business runs with a small contractor team and outsourced manufacturing and fulfillment. Current ownership spends few hours per week managing inventory, ordering products, coordinating launches, updating the website, and overseeing campaigns.
A full-time Customer Service Manager handles calls, emails, direct messages, and shipment questions while also scheduling organic content. A part-time Marketing Manager produces content and runs campaigns, and a freelance Advertising Manager handles Google ads and paid search. A 3PL provider stores inventory, ships customer orders, and prepares stock for distributors and Amazon FBA. Daily order volume normally ranges from 10 to 40 shipments. The company keeps about six months of inventory per SKU, usually valued between $50,000 and $80,000.
Growth Opportunities
The most direct growth opportunity is the subscription program. The company has a 52.83% returning-customer rate but only 153 active subscriptions. Clearer Subscribe & Save offers, post-purchase emails, subscription bundles, and customer reminders could turn more repeat buyers into recurring customers.
A proprietary influencer-management app is included in the sale. The app contains a database of hundreds of influencers and was previously used to manage creator campaigns. A buyer could restart this program with male-focused micro-influencers, fitness creators, and gym trainers working under commission-based agreements.
The business has added distributors without running a focused wholesale campaign. Regional health distributors, supplement warehouses, independent gyms, and specialty retailers offer room for expansion. Direct-mail promotions could also reach older male customers who are comfortable responding to printed offers.
SEO remains largely untouched. Product guides, men’s wellness articles, comparison pages, and educational content could bring more search traffic. New products for mental performance, joint support, sleep, and active recovery could also give current customers more reasons to purchase across the brand.
Summary
This acquisition gives a buyer an established men’s health supplement company with 18 products, proprietary formulas, registered trademarks, strong customer retention, and a large owned audience. Their outsourced production, third-party fulfillment, contractor team, subscription base, and included influencer tool provide a solid operating foundation with several practical ways to grow.
Code Name: Strong Vibe
SF674
