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SellerForce® presents a Clean Candle and Home Fragrance Brand that has built a strong place in the market through proprietary scents, clean ingredients, premium packaging, and proven retail demand. Started in 2014, the company has spent more than a decade developing products that offer the look and scent quality of a high-end candle at a more accessible price point. Their products are made with soy wax, cotton-paper wicks, and phthalate-free fragrance and essential oil blends.
The company sells wholesale and retail on their online marketplace channels. Their strongest collection has remained the core of the business because of its broad customer appeal, clean formula, reliable scent throw, and gift-ready packaging. The brand also has room to grow into perfume, skincare, body care, diffusers, room sprays, and other fragrance-based products.
Business Model
The business operates as a consumer products brand with in-house production, wholesale distribution, direct website sales, and marketplace accounts. Wholesale relationships have played a major role in building the company’s retail history, while their website and Amazon Seller account give a buyer room to expand direct sales.
Products are currently made at their production facility using established manufacturing methods. The process includes preparing vessels and wicks, melting and blending soy wax, adding custom fragrance blends, pouring, curing, quality checks, labeling, packaging, and fulfillment. Each fragrance was created with a professional fragrance house, which is proprietary to the brand.
Digital Marketing & Traffic
One of the company’s strongest assets is their long-term relationship with a major national natural-grocery chain.Digital marketing has been limited in recent periods, leaving several established assets underused. The company has approximately 60,000 email subscribers in Klaviyo, more than 3,000 Instagram followers, and past relationships with roughly 50 influencers.
Their website reporting from January 1, 2025, through June 23, 2026, shows 1,424 orders. The average order value was $58.20, while the repeat rate is 33.13%. The website already includes a loyalty program, checkout upsells, and automated review requests. Amazon also remains underdeveloped. Better product listings, advertising, SEO, reviews, bundles, FBA planning, and marketplace merchandising could turn the account into a much larger part of the company’s future growth.
Operations
Ownership currently spends about 5 to 10 hours per week on the company. Their work is mainly focused on oversight, vendor coordination, financial review, production needs, and major sales opportunities. The business has a factory director, 3 part-time factory associates, contractor support, and outsourced bookkeeping. This lean team handles production, inventory, order preparation, wholesale requirements, and shipping.
The products are made domestically, which means the company is not currently affected by import tariffs. A buyer could continue the existing model, move production to a contract manufacturer, use a co-packer, or combine the brand with an existing production and warehouse operation.
Growth Opportunities
A buyer could reactivate the 60,000-person email list, restart regular social media posting, reconnect with past influencers, and introduce paid campaigns across Meta, TikTok, Google, and Amazon. Wholesale growth could come from specialty retailers, spas, hotels, boutiques, regional chains, corporate gifting companies, and new national accounts. The existing major retailer relationship also gives the buyer a route to submit new products and expand the current assortment.
New product lines in perfume, skincare, body care, diffusers, room sprays, gift sets, and broader home fragrance products could also increase order value and create more reasons for customers to return. The brand name is not limited to candles, giving the buyer room to build a wider clean fragrance and lifestyle company.
Summary
The company is well-suited for an existing candle, beauty, fragrance, home goods, wellness, consumer products, or eCommerce operator seeking a brand that can be expanded across retail, Amazon, direct sales, gifting, and related product categories
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