SellerForce® presents a robust eBay eCommerce business that used their reselling model to expand into other online storefronts, achieve a remarkable 99% positive rating based on over 11,000 reviews, and bring their SKU count to over 3,000 products. Their business model consists of purchasing Apple electronics that have been returned by customers at an average unit cost of about $6, then reselling them at an Average Order Value of $23. They have fantastic appeal among customers who want name-brand electronics without paying name-brand prices and given that Apple products are so widely known around the world, the company has been able to generate wholly organic sales on eBay thanks to their listings practically advertising themselves. This channel makes up most of their total revenue, clocking in at about 85%, and sees a conversion rate of 3.9%.
They’ve also recently begun expanding into other eCommerce websites such as Newegg, Facebook, Amazon, and their own D2C storefront on Shopify, and have been investing about $500 every month on this last new channel to establish it and diversify their revenue more efficiently. The freshness of these storefronts means that they’re ripe with clear-cut growth opportunities in the right hands, which the current owners predict could drive roughly $100,000+ a year in annual profit.
For instance, the Newegg storefront only has 2% of their listing uploaded, and amending this could increase the profit generated from this channel. The new Shopify website is also growing with the ability to market to the customer base, and by improving its SEO with the right trending keywords, its sales can skyrocket into a key source of revenue for the brand. Their Amazon and Facebook stores would also benefit from some attention and additional marketing, as both operate on sites with massive audiences.
Though the current owners are absent, the new owner would assume the role of the operations manager post-purchase, changing the status quo for the brand. They would need a modest 25 hours per week for the responsibilities that this would entail, which include managing the company’s two existing employees: a marketing assistant (part-time, as needed) and an assistant manager.
These employees are also responsible for “grading” the quality of the Apple products purchased and driving the listing. The acquisition also comes with the approximately $100,00 worth of assets ($65k inventory and $35k warehouse equipment) that they have on hand, as well as 50% seller’s financing courtesy of the current owners. The sellers have faith in the company that they’ve built and are looking for a capable and competent buyer that they can put their faith in, too.
If you’re an entrepreneur who knows your way around digital marketing and is looking for a straightforward brand to add to your portfolio, then look no further than this deal. Contact SellerForce today for more details from our brokers.
Listing ID: SF220