SellerForce® presents a B2B Sales Coaching and Lead Generation Training Platform that helps business owners, agencies, consultants, and sales professionals book better calls, close more deals, and build lead flow without depending only on paid advertising. This company is built around a simple but effective webinar-to-strategy-call model, giving prospects a clear first step before moving them into paid coaching, workshops, and training programs. Their current contracted MRR is at $8,000, with coaching clients averaging more than $5,000 in value.
Business Model
The business sells weekly coaching packages, live workshops, and a self-paced online course built around its own sales and lead-generation method. Prospects are first invited to a free webinar, where they learn about the company’s process before booking a strategy session. From there, the sales team walks qualified prospects into paid coaching programs. This gives the business a warm sales process instead of relying on cold calls or hard selling.
Their average order value is $3,533, while the customer lifetime value for coaching clients is $5,322. The business also has a customer acquisition cost of $1,669, showing a clear gap between what they spend bringing in clients and what those clients are worth. Some clients also re-enroll into longer 6 to 12-month contracts, with a repeat enrollment rate of about 10%. This gives a buyer a strong base to build on through better retention, longer programs, and more follow-up offers.
Digital Marketing & Traffic
Customer acquisition is driven through Meta paid ads, email marketing, webinars, and strategy sessions. The paid ad funnel runs on a weekly budget and produces 2x ROAS. Their email funnel produces 3x ROAS weekly. These numbers show that the business already has working traffic channels, but there is still clear room to scale.
A buyer could increase webinar attendance by increasing ad budgets, improving retargeting, exploring new ad angles, and strengthening follow-up campaigns. The company has not built a large organic presence across Instagram, LinkedIn, TikTok, YouTube, or podcast platforms, which makes this a major upside area. Short sales tips, webinar clips, lead-generation case studies, and client education content could drive more inbound leads while reducing customer acquisition costs over time.
Operations
The operational structure is one of the strongest assets included in this acquisition. The company operates completely remotely with minimal monthly overhead and no physical infrastructure requirements. Existing contractors already manage client fulfillment and sales operations, making the business highly transferable and far less founder-dependent than most coaching brands entering the market. Their proprietary assets include webinar frameworks, coaching curriculum, CRM workflows, sales scripts, onboarding systems, workshop materials, and a 13-hour online digital video course library. The company also maintains a perfect 5-star review profile, reflecting strong client satisfaction and consistent delivery quality.
Business Broker Takeaways
- Optimized Remote Operations: The company operates entirely remotely, with a fully staffed team capable of managing all aspects of the business without the owner’s presence. This operational efficiency allows for a seamless transition to new ownership.
- Semi-Absentee Structure: The company already operates with trained contractors handling sales and fulfillment, allowing a buyer to focus primarily on scaling operations and revenue growth rather than day-to-day execution.
- Proven Webinar Funnel: Their webinar and strategy session framework has already demonstrated strong conversion performance with recurring monthly revenue and profitable advertising metrics already in place.
Growth Opportunities
Growth opportunities are strong because the business already has the hard part in place: a working offer, a sales process, a course library, a remote team, and paying clients under contract. A buyer could scale faster by increasing webinar attendance, improving paid ads, testing Google and YouTube campaigns, and adding stronger retargeting for people who attended webinars but did not book calls.
The company has done well without a large social media base, so building regular content across LinkedIn, Instagram, TikTok, YouTube, and podcasts could add a steady stream of leads. A buyer could also add group coaching, mastermind programs, lower-ticket workshops, corporate sales training, and licensing of the company’s sales method. These moves could increase customer lifetime value while creating more ways for prospects to buy.
Summary
This opportunity gives a buyer a remote B2B coaching company with a tested working funnel, trained contractors, documented systems, low overhead, recurring revenue, and several clear ways to grow through more traffic, stronger content, longer coaching offers, and a new sales channel.
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