SellerForce® presents a 26-year-old eCommerce Brand that is considered one of the world’s number one soccer coaching resources.
They provide customers with an extensive roster of digital soccer coaching resources, which includes 150+ eBooks, 600+ videos, 390 podcast episodes, and thousands of drills and training sessions. They have an AOV of about $15, and their membership costs $11.95 per month. While they stocked printed books and DVDs in the past, they moved to a 100% digital model about a decade ago, saving them the time and resources they would otherwise need to manage physical stock.
The company has sold over 128,000 products since 1998, with their products being popular among parents and coaches looking to improve their coaching abilities. They have a respectable 50% Repeat Customer Rate and have nearly 22,000 subscribers in their email database. The brand currently has over 113,000 members on their website.
Current ownership works 5 hours per week, which they spend handling everything from marketing, website maintenance, customer service, and other tasks. As the new owner scales the company, they could hire employees to take over some of this work, keeping their workload low as they grow operations.
A buyer will find that there are plenty of revitalization opportunities available for this brand, with the seller, anticipating that it could easily be grown back to 2018 levels, or three times the current revenue, with the right strategies.
For example, the company’s website could quickly be revamped with SEO and fresh new content, which would improve their organic traffic and improve their customer experience. As the company’s current marketing is limited, a buyer could draw more attention to their offerings by investing in ad campaigns.
They could work with affiliates to promote their products, run ads on Google and other platforms, and utilize social media advertising on the brand’s Facebook, Instagram, Twitter, and YouTube accounts to generate organic traffic. The company could then expand their offerings to include soccer uniforms, camps, overseas tours, and other related products. They could also copy their template and start divisions of other sports, broadening their consumer base.
This company is a veteran of their market, and with the right buyer, could reach and surpass the level of success they enjoyed several years ago. The ideal buyer for this brand would have a basic knowledge of soccer, marketing, and social media needed to attract a new wave of customers.
This is an exceptional opportunity to acquire a globally recognized business with significant upside potential. This well-established company has maintained a loyal customer base and steady revenue stream without any near-term focus on marketing, product innovation, or customer acquisition efforts. Imagine the possibilities with a proactive owner ready to introduce new strategies, launch fresh products, and re-engage the market.
Just 5 years ago, this business achieved sales performance 4 times higher than today, highlighting its proven demand and scalability. With the right leadership and a focus on growth, returning to those peak levels—or even surpassing them—is well within reach. Best of all, this business is priced based on its current performance, creating a rare opportunity to acquire a world-renowned brand at a compelling value.
If you’re interested in learning more about what this deal could add to your portfolio, please contact SellerForce today for more details from our brokers.
Listing ID: SF416
