Lassiter Mason, Business Broker

In Lassiter Mason's experience, every transaction “breaks” three or four times on its way to closing. What matters, he says, is mending each break so that every party ends up in a stronger position than before.

He came to business brokerage in 2015 after 25 years in a range of other financial roles, in sectors as varied as airlines, agriculture, real estate development, turn-around consulting and utilities. That broad financial background gives him a keen sense of what has to happen to bring a sale to a successful close for his clients.

Lassiter puts heavy emphasis on preparation before a business is offered for sale. His process starts with getting the financials in order and building a thorough understanding of the company. With years of experience behind him, he can anticipate many of the questions buyers usually raise and have the answers ready, which often decides whether a transaction succeeds or the sale is lost. Careful preparation also reflects well on the seller and reassures buyers that the company is organized and trustworthy.

Lassiter lives in Florida, and away from work his favorite pastime is being with his wife and their three children, making the most of the many activities the state offers.