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SellerForce® presents an SBA Pre-Qualified Brick-and-Mortar Flooring Retail and Installation Franchise covering 2 franchise territories, one of which is the brand’s largest market area in the metro. For nearly a decade, homeowners and builders have relied on this company for carpet, hardwood, vinyl, laminate, tile, stone, and wood refinishing, all sold and installed without the customer ever stepping into a store. With an average job size of $12,000, a 4.95-star rating across 141 reviews, and zero inventory on hand, the company pairs large tickets with a low-risk business model.
SBA Financing Opportunity
This business has been pre-qualified for SBA financing, offering a distinct advantage to prospective acquirers. For qualified buyers, this means the company meets stringent lender criteria for consistent cash flow, operational stability, and financial documentation — reducing uncertainty and expediting the lending process. With only 10% down required, buyers can secure ownership through a 10-year, fully amortized loan at competitive fixed interest rates, allowing for an affordable monthly payment structure and maximum leverage of capital.
Business Model
The business runs on an in-home sales model. A design associate arrives at each free consultation in a mobile showroom van carrying more than 3,500 samples, so customers choose products in their own space. The company holds accounts with over 30 manufacturers and offers more than 5,000 products, many under private-label names made only for the franchise network. Orders are placed daily, but only once a customer puts down a deposit, and they ship to a central receiving warehouse before installation, with vendors paid 30 days after shipment. Payments come in by check, ACH, and credit card online, leaving no receivables on the books. About 10% of orders come from repeat customers, and sales stay steady year-round apart from a slight holiday slowdown.
Digital Marketing & Traffic
Customer acquisition is driven by digital ads, local outreach, and referrals from past customers and B2B partners. Four outside agencies run the paid search, SEO, new-mover mailers, and third-party lead sources, with the franchisor requiring approved vendors for SEO and search ads. Local review campaigns keep fresh reviews coming in, and the owner and office manager post weekly on Facebook, Instagram, and Nextdoor. The franchisor adds a national call center, a managed booking website, and co-op marketing with other franchisees. Their core buyer is the woman of the household, aged 35 to 65, living in a home valued between $450,000 and $10 million.
Operations
The owner works about 40 hours a week on administration, staffing, accounting, marketing, and installation oversight. Their W-2 staff includes a design associate who serves as estimator and outside salesperson, an office manager, and a product coordinator on a limited schedule, while more than 20 independent installers on 1099 contracts complete the jobs. The team works from home and meets weekly at a 1,700-square-foot flex office, leased at $1,200 a month on an open agreement with extension options and plenty of room to grow. A 2020 Ford Transit with 56,000 miles, office furniture, storage shelves, and sample racks are included in the sale. The team tracks five core KPIs through a CRM and franchisor systems: leads, proposals sent, proposals closed, average job size, and close rate. On a normal day, they handle about 10 customer contacts and 1.5 in-home consultations.
Growth Opportunities
There is plenty of room to grow. The second territory is ready to be built out, and sales in the main territory can still climb. Commercial work offers some of the biggest upside, as the seller sees almost no limit on projects through general contractors. Adding design and sales staff would raise daily consultation numbers, and the franchisor’s scale-up business plan gives a buyer a tested road map. A new owner could also sign more B2B2C partners, join a local networking group and the chamber of commerce, and attend more trade shows. Ongoing home remodels and an active real estate market, where buyers and sellers both update their floors, keep new prospects coming.
Business Broker Takeaways
- Low-Risk Operating Model: Deposits are collected before any product is ordered, vendors are paid on 30-day terms, and there are no receivables. A buyer steps in without the cost of a retail showroom or warehouse stock.
- Exceptional Customer Engagement: The brand’s commitment to personalized service and convenience through its Mobile Showroom and in-home consultations sets it apart from competitors. This customer-centric approach has resulted in high levels of satisfaction and repeat business.
- Franchise Support Built In: The brand is growing fast and provides training, ongoing guidance, co-op marketing, and private-label products. Franchise disclosure data on top-performing units and network growth is available for buyer review.
Summary
Potential buyers will find this business to be a lucrative opportunity, combining a well-established market presence with strategic growth avenues and a strong operational model.
Code Name: Point Light
SF703
