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Sold

Online Marketplace to Buy & Sell Horses | Subscription Revenue

Custom Shirts, Hats & More | Multi-Channel

Asking Price:

$199,000

Sales:


$173,224

Profit:

$63,374

Year Established:

2020

Multiplier:


3.14

SellerForce® presents an innovative online platform in the Equine Industry, operating primarily through a booming subscription-based model. First launched in 2020, this brand expertly facilitates the sale and promotion of horses, offering sellers a tiered package system that continues to attract new clients who giving the brand consistent recurring revenue. The company boasts an impressive digital footprint that includes a robust email subscriber base and a substantial social media following. This brand recognition has translated into millions of monthly impressions and substantial web traffic.

The brand’s unique Sire Class System is providing this business with invaluable market insights that have helped set it apart from competitors. The company’s sophisticated platform is hosted on a cloud-based infrastructure that utilities advanced platforms such as Heroku, AWS, and Stripe to ensure they consistently maintain seamless and secure operations.

The company has maintained consistent growth that has brought themsubstantial annual revenue and an attractive net profit margin. For a new owner, there are significant growth opportunities to take advantage of, including an expansion into new equine disciplines and the development of partnerships with equine auction houses. The introduction of data monetization strategies and targeted advertising campaigns across major social media platforms further underscores its potential for future growth.

Business Broker Takeaways

  1. Recurring Revenue Model: The company’s subscription-based packages ensure a steady and predictable revenue stream, minimizing volatility and enhancing financial stability. This model is complemented by additional income opportunities through advertisement updates and promotional packages.
  2. Data-Driven Competitive Edge: The proprietary Sire Class System offers unmatched insights and pricing comparables. This exclusive data capability not only strengthens the business’s market position but also provides a unique selling point for future growth.
  3. Scalable Operations: Leveraging a sophisticated tech stack and cloud-based infrastructure, the company operates efficiently and is well-positioned for expansion. The current owner devotes a minimal time commitment to this streamlined operation, providing excellent scaling opportunities for the new owner.

This business represents a compelling opportunity for prospective buyers seeking a robust, data-driven platform with significant growth potential in the equine sector.

The company is supported by a remote workforce, relying on a sophisticated tech stack that includes cloud-based solutions such as Heroku and AWS that facilitate seamless operations from any location. This infrastructure not only ensures efficient service delivery but also supports scalability, allowing for potential expansion into new markets. This business is well-equipped for future growth, making it an attractive investment for potential buyers seeking to enter or expand within the Equine Industry.

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