Pending

Full-Service Marketing Agency | 24-Year Track Record | National + Gov’t Clients | Strong Client Retention

Custom Shirts, Hats & More | Multi-Channel

Asking Price:

$425,000

Sales:


$659,127

Profit:

$158,494

Year Established:

2001

Multiplier:


2.70

SellerForce® presents this 24-Year-Old, Full Service Marketing Agency with a history of delivering strategic and creative solutions for clients across multiple industries and government agencies.

This marketing company offers a comprehensive suite of services tailored to meet the diverse needs of its clients. With a focus on both digital and traditional marketing strategies, the brand is adept at managing complex campaigns across multiple platforms. Their work spans the B2B, B2C, and Government Sectors, producing campaigns that incorporate Digital Advertising, Recruitment Marketing, Content and Strategy, Trade Shows, Video, TV/Radio, and Multicultural Outreach.

This agency has been operating since 2001 and has grown into a trusted partner for Fortune 500 companies, small and mid-sized businesses, higher education institutions, and public/government organizations. Their client list is balanced between national and local accounts, with long-term contracts ranging from $10,000 annually to multi-year government agreements worth millions of dollars. One contract alone with the State of Illinois generated $2.2 million over 4 years, (the 2 year contract was renewed for 2 additional years) demonstrating the ability to manage projects of scale while maintaining strong performance.

The business is organized into 2 main groups: a digital team and a strategy/project management team. The digital group is led by a director with extensive experience, supported by managers and specialists who run campaigns across Meta, LinkedIn, TikTok, Snapchat, and newer platforms such as Reddit. They also create content, such as blogs and develop landing pages. The strategy team oversees client interaction, campaign development, and government proposal management. Longstanding partnerships with designers, video producers, web developers, and market researchers extend the company’s capabilities without adding unnecessary overhead. Their roles are well-defined, and established internal processes allow projects to move smoothly from planning to execution.

Their multicultural expertise has been applied across Spanish, Korean, Hindi, Portuguese, and Bosnian campaigns, helping clients connect with audiences that are often overlooked. The agency has also invested in AI tools to streamline government RFP responses, cutting preparation time by nearly half and making them more competitive in bidding.

Unlike many agencies, this business has not relied on advertising to find clients. Growth has come organically through referrals, government certifications, and strong performance. Their credentials include registration as a government vendor in multiple states, plus they have sought-after certifications such as WOSB, WBE, and EDWOSB, which are transferable to a new owner (if a female owner with 51%+ ownership). 8a and GSA Schedule applications are already in process now to expand government opportunities. The agency also has a history of serving on national advisory panels for LinkedIn and Meta, a very unique opportunity afforded to only a handful of national agencies, giving them insider access to training and campaign reviews for digital industry leaders. This rare advantage means their digital campaigns consistently deliver below-market CPC rates and above-average engagement across all digital platforms for B2B and B2C campaigns.

Looking to the future, the brand is strategically positioned for growth. The seller believes that hiring a dedicated business development representative would open doors to new commercial contracts. This business development rep can partner with an appointment-setting firm to accelerate lead generation and increase deal flow. Expanding deeper into government contracting, including completing 8a certification and securing a GSA schedule, would create access to a larger pool of contracts. Both of those certification processes have already begun, with certifications expected within 90-120 days. On the digital side, promoting newer platforms like Reddit could expand client campaigns into fresh markets and the digital team was recently trained on this ad platform. Additionally, their proprietary lead generation tool, SCWebLeads, can be a tremendous differentiator and is yet to be exploited in their marketing efforts. With an email list of over 20,000 prospects and a strong reputation already in place, a buyer has multiple avenues to increase revenue quickly.

Listing ID: SF545

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