SellerForce® presents a 100% DropShipping Brand that’s been riding high in the cyclist niche for 5 years, completing millions of dollars worth of sales to their customers.
They specialize in Photochromic Cycling Sunglasses, a trendy daily accessory often seen as a “must-have” for cyclists concerned about their eyes as they ride. Their products have an Average Order Value (AOV) of $45, an average 4.8-star review rating, and a Customer Lifetime Value (LTV) of $135. They can sell their SKUs year-round with no real seasonality to speak of.
The brand has a robust marketing strategy in place, with their main advertising channels including Facebook Ads, Google Ads, and email marketing. Facebook generates most of their sales at 80%, followed by email marketing at 17%. They also regularly post on social media platforms to boost their organic reach and engagement. Their Instagram account has 24,600 followers and their Facebook has 5,200.
They also have a Pinterest and TikTok account that the right buyer could develop. These efforts have given them a monthly rate of 40,000 visitors to their website, and their Customer Acquisition Costs average $15.
Another benefit of this acquisition is their highly automated operations. They require minimal direct involvement to run, with the current owner spending a modest 6 to 10 hours per week for oversight and Facebook ad management.
As their inventory is handled entirely through their DropShip model, they don’t need to spend time or money on managing stock, a warehouse, or the necessary employees to manage it. Outside of the owner, the brand has a personal assistant who manages customer support, fulfills orders, posts social media content, and handles everything on their Shopify storefront such as adding new products and resolving technical issues.
The company would thrive in the hands of a buyer with strong marketing skills. They could scale this brand by growing their affiliate marketing/influencer programs and investing in affiliate relationships on platforms like YouTube and TikTok. They could also enhance their presence and activity on TikTok for greater brand visibility.
A buyer could also explore other paid media outside of Facebook marketing and consider new marketplaces to showcase the brand, such as TikTok Shop. TikTok especially would be an excellent storefront, as it would allow them to tap into a larger, younger audience for increased brand exposure and stronger sales.
Their product roster is also always expanding, as their supplier will always provide new glasses models that can be introduced to the audience every year as a straightforward source of profit.
The future of this deal looks bright, and a marketing-savvy buyer can make the most of it.
If you’re interested in learning more about the glowing opportunities that the brand has to offer, please contact SellerForce today for more information from our brokers.
Listing ID: SF382
