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SellerForce® presents an established eCommerce Beauty Brand built around at-home lash extensions and repeat purchases. The business has Seller Financing available to a qualified buyer. Founded in 2019, the company offers pre-glued clusters that provide 5–10 days of wear without separate glue application or salon appointments. Their customer base includes 53,209 Shopify buyers over the past two years, with women ages 25–44 forming their primary audience.
Business Model
The business sells through Shopify, Amazon, TikTok Shop, and wholesale, with 59 live SKUs and 8 bundles. Their range covers single-use clusters, reusable strips, application tools, adhesives, mascara, and lip care. Reusable lashes are rated for more than 30 uses with proper care, while refill packs let customers replace individual lengths as needed.
Recurring delivery serves 2,460 active Shopify subscribers, with Amazon Subscribe & Save also available. Shopify average order value remains near $57. Their loyalty program includes 19,755 members who have purchased at least twice. Reported gross margin was approximately 61% from February through August 2026, including the ongoing royalty expense following an IP dispute resolved in June 2026.
Digital Marketing & Traffic
Meta is the main source of new customers, returning about 2x on ad spend at roughly $122 per new customer. Google branded search picks up existing demand at about $79 per customer. UGC creator content powers the best-performing Meta ads, and email turns those buyers into repeat customers. When Meta spend was cut close to 70% from their peak in August 2026, monthly sales held steady, a clear sign the brand doesn’t need heavy ad spend to keep sales moving.
The owned audience is large. The business has 41,156 active email profiles, 25,147 active purchasers, 1,835 active SMS subscribers, and 73,000 loyalty members, 19,755 of whom have purchased two or more times. Social reach sits at about 217K+ followers, led by Instagram (93.6K) and Facebook (90K), with Threads, TikTok, Pinterest, YouTube, and LinkedIn behind them. The brand also owns a 1,700-member customer community where buyers share tips and wear results. The website drew 62,802 visitors across 81,104 sessions in July 2026. Seasonal lifts around Black Friday and Prime Day add roughly 20% in those months, and sales stay fairly steady the rest of the year.
Operations
All manufacturing is outsourced, with lashes and tools made in China and lip products filled in Italy. Inventory orders go out once a month, and the brand keeps 3 to 5 months of stock, with vendors generally requiring 30–50% upfront and the balance before shipment. Target inventory covers three to five months, with the 5 largest SKUs alone representing approximately $80,000–$113,000 at cost. Orders ship through a 3PL and Amazon FBA, so they don’t need a warehouse.
The team includes a website and project manager, a logistics coordinator, a marketing strategist on a monthly retainer, a part-time channel contractor, and a 3-person customer service team from Southeast Asia handling 3 to 5 contacts a day. Every agency and contractor works month to month with no long-term commitments. The CMO works about 50 hours a week across marketing, product development, Amazon content, creative direction, and inventory planning. A new owner should plan to step into this role or hire for it.
Growth Opportunities
Growth opportunities center on restoring sales momentum, with January–August 2026 revenue down approximately 21% year over year. More reliable stock levels would address interrupted advertising and lost Amazon search placement. A recently added logistics contractor is already working on forecasting and replenishment.
Customer feedback provides direction for new lash products, while stronger subscription promotion could increase recurring orders. Lash campaigns have outperformed campaigns for newer beauty products. A buyer can refocus spending around that demand while testing the lip range with a separate audience. Improved Amazon listings, influencer partnerships, wholesale development, and organic search offer further paths to growth.
Business Broker Takeaways
- Repeat Purchase Demand: Consumable lashes create regular replenishment needs, supported by existing subscriptions and documented repeat buying. Customers can move between lash formats and refill options without leaving the brand.
- Owned Brand Assets: Registered trademarks, two exclusive formulas, a 41,000+ active email list, and 215K social followers all transfer with the sale.
- Brand and Product Assets: Registered trademarks, customer records, and custom mascara and lip gloss formulas transfer with the business. The lash formats themselves are not exclusive, making customer relationships and brand recognition central to their value.
Summary
This beauty brand represents a compelling opportunity for potential buyers looking to acquire a business with a strong market presence and innovative products. With clear room to grow through better stock control, subscriptions, new launches, and untapped channels, the business is ready for an owner who can put marketing muscle behind it.
Code Name: Project Flutter
SF691
