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SellerForce® presents a Dermatologist-Developed Skincare Brand with a 6-product line serving customers seeking care for psoriasis-prone skin. This business has Seller Financing available for a qualified buyer. Established in 2019, this business sells their own branded formulas across the U.S. and Canada through Amazon, their website, and Walmart Marketplace. More than 5,000 five-star Amazon ratings and 2,166 active Subscribe & Save subscribers give the company an established customer base, while ownership spends approximately 4 to 5 hours per week overseeing the business.
Business Model
The company offers 2 soap bars, shampoo, conditioner, moisturizing cream, and a multivitamin. Third-party manufacturers produce their finished goods, with some formulations exclusive to the brand. A registered trademark protects their brand identity. Individual products include soaps priced at $5.99 and shampoo and cream at $14.99, while bundles range from $54.99 to $99.99. Average order value is $21. Product costs account for approximately 23% of trailing 12-month revenue, before advertising, fulfillment, and other expenses. Customers purchase throughout the year, with demand strongest from October – January.
Digital Marketing & Traffic
Current marketing centers on Amazon advertising and product listings. Total marketing spending fell from approximately $309,000 in 2024 to $175,000 in TTM period, alongside a decline in sales. They have paused paid social, Google advertising, and DTC email campaigns, which leave room for a new owner to explore.
Their 37,517-contact email database remains largely unused, and social media activity is limited. The Shopify-hosted website is basic, leaving room to improve product education, subscription options, and repeat-purchase campaigns. An outside Amazon agency manages listings and advertising at a reported cost of approximately $42,000 annually.
Operations
Daily operations involve inventory planning, order management, advertising reviews, and listing updates. No dedicated employees handle these tasks, and customer service receives only a few contacts each month. The Amazon agency and overseas support team share with the seller’s other brands, so a buyer would need to arrange ongoing support or handle those tasks internally.
Amazon FBA fulfills Amazon orders, while replenishment stock is held separately. Inventory generally totals $25,000 to $30,000 at cost and covers about 3 months. Most products are reordered twice annually, and soap orders carry a minimum of 25,000 units. These order sizes make purchasing schedules and storage planning important. Manufacturers deliver finished goods, removing the need for in-house production or packaging.
Growth Opportunities
A buyer could adopt a broader marketing plan that restarts paused advertising channels and uses the email database for reorder reminders, product launches, and win-back campaigns. Adding Shopify subscriptions and expanding bundles could support repeat purchases and larger orders.
TikTok Shop and Instagram offer channels to test, while the existing Walmart storefront and Canadian market provide room for expansion. Body washes, lotions, and scalp care products could extend the current range. Retail, pharmacy, and dermatologist-office distribution offer further ways to reach customers. Reviewing advertising performance and agency costs would also give a buyer specific areas to assess for potential savings.
Business Broker Takeaways
- Established Brand Assets: Exclusive formulations, a registered trademark, and thousands of customer ratings provide a foundation that a new skincare seller would need time to build.
- Defined Operating Requirements: Outsourced production and FBA keep owner involvement limited. A buyer’s main operating needs center on inventory funding, replenishment storage, and replacement or continued agency support.
- Stable Consumer Base: With a loyal customer base in the U.S. and Canada, and a substantial number of active subscribers, the business is well-positioned to capitalize on the growing demand for natural psoriasis treatments.
Summary
This business combines an established skincare range with automatic reorders and a substantial customer contact list. A buyer would take on a brand with existing demand, clear inventory requirements, and specific opportunities to rebuild marketing activity and widen distribution. This overview gives potential buyers a strategic perspective on the business’s operational efficiency, market presence, and expansion opportunities.
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