Colson Myers, Business Broker

The eCommerce M&A transactions Colson Myers has advised on add up to more than $100M. He got his start in deals at Inflection Brands, where he carried out sell-side advisory engagements for digitally native consumer brands, DTC and marketplace businesses. That digital-native investment bank worked solely on eCommerce M&A; Two Roads Advisors, a boutique investment bank in New York, later acquired it.

Colson has also worked as a fractional CFO for several 7- and 8-figure eCommerce businesses, helping founders unlock cash flow, strengthen margins and grow profitably.

He co-founded Bovi Health, which he runs with his wife. Managing the P&L of that DTC supplement brand gives him firsthand insight into margin structure, customer acquisition economics, and the operating realities that can create or destroy enterprise value when a business is sold.

Having run sell-side deals, helped founders with the financial side of growth and created a consumer brand from the ground up, Colson sees each engagement in the context of an eCommerce company's whole lifecycle. He knows what buyers examine in diligence, where the financials show value being built or lost, and how operating choices made months before a sale shape the result.