SellerForce® presents a valuable niche gem in the jewelry and holistic medicine markets.
This promising eCommerce brand specializes in the sale of shungite based jewelry, a rare material lauded for its unique healing qualities and its steadily increasing value due to its scarcity. This brand takes this material and skillfully incorporates it into their 991 SKUs, with their product roster including necklaces, earrings, bracelets, and statuettes.
The quality of their products is such that EMF experts like Lloyd Burrell (Electricsense), Sayer Ji (GreenMedInfo), and Ann Louise Gittleman recognize the brand as a top shungite store, making them a great resource for customers interested in EMF protection or general shungite products. They have an Average Order Value (AOV) of $137, a 4.9-star rating based off nearly 1,000 reviews, and a 38% Repeat Customer Rate. Not only that, but their customers can be found worldwide across the US, Canada, the UK, and Australia.
The Brand’s marketing campaign is nearly entirely organic, with their primary advertising methods consisting of newsletters sent through email and affiliate referrals. They have a Facebook page and Facebook store to go along with it, an Instagram page, a YouTube page, and Pinterest and Twitter pages. They make daily posts to their Facebook and Instagram accounts, giving them a quick and simple method of finding new customers and strengthening their brand/buyer relationship with their existing consumer base.
Other tactics that the brand uses for their marketing include business cards with every purchase and informational inserts with larger purchases, as well as SEO done through Manta. The years of attention that the brand has put into their SEO campaign with the help of this agency has led to their website having a place on the first page of searches for hundreds of keywords.
There are several ways that the buyer can polish the jewel that is this acquisition, with one promising tactic being the improvement of their current marketing strategies. They could build upon their affiliate marketing, and add to their organic social media advertising through new YouTube videos, accepting the various offers that podcasts have offered them, and by working with Sayer Ji of GreenMedInfo. As Ji has been a supporter of the brand and has an extensive following, attending one of his summits or other events related to EMFs could be an incredible opportunity.
The company could also dip into paid advertising tactics to supplement their current organic-heavy marketing campaign, with TikTok, Instagram, and Facebook being excellent platforms for potential PPC ads. As their reputation grows, they could seek out and utilize opportunities to make online appearances in the natural medicine field, cementing their reputation in the holistic medicine community.
This deal is a shining opportunity in their market and one that could be easily and effectively grown in the right hands. They have already made a name for themselves due to the unique status that their shungite products give them, and with various experts praising them, they could rapidly become an even larger name in their market.
If you’re interested in learning more about this deal, then contact SellerForce for more details from our brokers.
Listing ID: SF323
