A SellerForce® offering, a leading brick-and-mortar wellness brand specializing in providing a comprehensive range of services for the perinatal community, supporting mothers through pregnancy and the postpartum period. Launched in 2019, this company has built a loyal following and operates primarily in New Jersey, with both virtual and in-person offerings, making its services accessible to a broad client base. With frequent online 5-star rating testimonials on Google from past clients and a steady flow of positive customer feedback on their services, this brand has become a trusted name in the field.
This company is well-positioned in a niche market that values specialized care for new and expectant mothers. Their services are designed to address the holistic wellness needs of their clients by providing services through a dedicated team that includes doulas, lactation consultants, acupuncturists, and massage therapists. Their comprehensive range of wellness services is carefully designed to support the physical and emotional needs of perinatal women. Key offerings include birth and postpartum doula support, lactation consultations, perinatal massages, acupuncture, and counseling sessions, all tailored to enhance the well-being of mothers.
Classes are available, ranging from childbirth education to infant care, some of which can be attended privately or virtually, further broadening its reach. The brand also offers unique services, like placenta encapsulation and various pop-up events featuring guest speakers, enhancing the customer experience and building a sense of community. With an average order value of $2,350, the company attracts an affluent demographic of first-time mothers in their 30s who seek a comprehensive and supportive approach to maternal wellness. This target market aligns with the brand’s exceptional client care and personalized approach, fostering an atmosphere of trust and peace of mind for new parents navigating the complexities of early parenthood.
Operations are managed efficiently, with a dedicated managing director and a team of part-time contractors, including birth and postpartum doulas, lactation consultants, massage therapists, and acupuncturists. The business enjoys high customer retention, with a five-star rating on Google from over 185 reviews and a strong recommendation rate on social media platforms. Customers are also required to sign service contracts, which reinforces their commitment and satisfaction.
Future growth opportunities for the business are abundant. Expansion into new locations, additional wellness services, and increased digital marketing efforts represent just a few avenues for potential growth. With 3,030 Instagram followers and 1,000 on Facebook, the business also has an established social media presence and a growing email list of 952 subscribers with a 59% Open Rate. A new owner could build on this foundation by enhancing digital advertising strategies, partnering with local healthcare providers for referral marketing, and expanding the blog to drive organic reach and customer engagement.
As a fully remote-capable operation, this business offers flexibility in management, making it suitable for owners looking to balance work with other commitments. For anyone interested in stepping into a thriving niche with a well-established brand, this opportunity provides a powerful platform for growth in the highly regarded field of perinatal wellness.
Contact SellerForce today to learn more about this distinctive opportunity.
Listing ID: SF480
