A SellerForce® offering, this online retailer has become well-established for its line of Gun Holsters and related accessories. The company began its online DTC sales 12 years ago but has been manufacturing its holsters since 1996. Today these products are known for their stylish designs and durable texture that includes holsters made from leather and nylon. The company has done well emphasizing how functional and practical these holsters are, and the fact that each one is made in the U.S. That’s become a major selling point to their customer demographics.
The company instituted several policies that have helped drive sales higher. They have a trademarked brand for products made in-house, so the quality SKUs they provide can only be purchased from them. Their products are available on multiple sales channels, including their Shopify website, Amazon and eBay. The company also has a return policy similar to what large brick-and-mortar retailers offer, where they honor all returns regardless of the reason.
At least 60% of their sales are done on Amazon, which has proven to be a vibrant platform for their sales and a useful one for their marketing efforts. The company has focused on the uniqueness of its products and the Made in USA story that resonates with its customers. This has helped them generate sales almost entirely through organic traffic to their online stores, so they don’t have to rely on an expensive advertising budget. The organic traffic they get, generated largely from ads on Amazon and an educational blog on their website, now delivers 16,000+ unique monthly visitors to their platforms.
Customers like what they’re getting and have given the business a 4.5-star rating on Google, and their Repeat Purchase Rate just shot up by 4%. With an Average Order Value of $29, their Lifetime Customer Value has increased to $47.
Their profitable Amazon shop enables the company to remain highly automated. The seller is assisted by two full-time production workers and two sewing contractors who manufacture the holsters. A part-time employee handles digital marketing. The new owner will have plenty of opportunities to scale this business quickly, including by more extensive use of digital marketing tools.
That would include launching social media and email marketing campaigns and having their website and Amazon stores fully optimized for popular SEO keywords in this vertical. The new owner could also expand the product line to include newer-model holsters and other accessories. Finally, the buyer could focus on B2B sales to retailers selling guns.
The current owners are retiring. This offering gives an investor the opportunity to acquire an established brand with excellent organic sales. Their existing inventory is included in this sale. The sellers are available to provide support and assistance post-acquisition to ensure a smooth transition.
Contact SellerForce today to learn more about this unique investment opportunity.
Listing ID: SF427
