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Seller Force presents a growing eCommerce retail offering in children’s shoes. With an established presence on Amazon, this company sells shoes for toddlers. Offering products throughout the toddler accessory industry, the business provides products such as teething necklaces and more.
As a streamlined Amazon FBA business, this investment requires no employees, no warehouse, and no office meaning minimal overhead costs for the prospective buyer. Additionally, this company is primed for expansion with a clear opportunity to expand their product offerings and increase their marketing initiatives with brand development and growth across children’s offerings.
As a seller of industry leading, playful products for toddlers, the majority of revenue for this business comes from Amazon with an inconsequential percentage of their revenue being channeled through Shopify. The existing SKUs, which are sourced in Asia and fully trademarked, include 56 different shoe styles and 7 sizes, as well as various other high demand accessories. The AOV of this business is over $25 and sees a high number of repeat customers as happy parents often revisit the site to purchase bigger sizes tand gifts for fellow parents.
All customer service is handled via drop-ship by Amazon, making this business both scalable and portable. In 2019, this acquisition had a net margin of 13% and if the new owner is open to working with a fulfillment center, they could see a 5-7% bottom line increase by utilizing additional selling platforms like Etsy or Pinterest. As is, this acquisition requires about 5-10 hours per week to review inventory, analyze sales, conduct advertising, and communicate with the manufacturer. Furthermore, this business can be managed from anywhere as long as the new owner has access to either a smartphone or laptop. If left alone, this business will remain profitable but with a small additional time investment, it should quickly outgrow its current state to generate even more revenue.
This company’s signature shoe makes noise and is designed for parents and babies alike; allowing the parents to keep tabs on their new walkers while providing amusement and entertainment for the toddler. Despite being a niche offering, the customer base for this product could easily warrant expansion into other product categories including children’s wear and other sought after accessories. Thus far, marketing efforts have been limited and the business has not fully capitalized on the potential exposure afforded by social media engagement. Furthermore, the current ownership has not yet expanded into global markets or into brick and mortar boutiques.
With a dedicated audience and a multi-functional signature product, this company has a profitable niche market with the potential to expand exponentially. As the current owner is happy to train the incoming buyer, this niche and specialized company is well positioned to go far. From a seamless transition to a promising future, this company comes with tremendous and lasting value.
