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A SellerForce® offering, this innovative eCommerce business stands as a growing contender and has made a significant impact in the cable management market since its inception in 2019.
Strategically located in Utah, the business manages its inventory and shipping from its warehouse. The company’s key performance indicators reflect its robust market presence of a 100% direct-to-consumer sales channel mix, an impressive average product review rating of 4.4 stars, and a significant number of monthly visitors to its website. The business boasts 17 active SKUs and holds two patents—one for utility and one for design.
The company was founded in 2019 and started selling in 2020. It is based in Utah. Their sales channels include their own website, Amazon Storefront, Walmart.com, and social media channels like Facebook, Instagram, and TikTok. This is a first-of-its-kind gadget designed to organize loose cords neatly and aesthetically. It’s the perfect addition to small kitchen appliances, works great in the bathroom with hair tools, and cleans up messy computer cords.
With a simple 4-step application, you’ll be wrapping cables in no time and enjoying a clutter-free environment. The day-to-day operations of the business include communicating with wholesalers, checking Amazon reviews, sales, advertising, and inventory, preparing multipacks, managing Walmart.com advertising, sourcing new retailers/distributors, monthly accounting reports, and miscellaneous tasks.
The company handles approximately 10 D2C orders monthly, along with wholesale and Amazon FBA shipments. The average inventory levels include 500-700 units in FBA and six months of inventory on hand in the warehouse. Inventory and operations are managed using QuickBooks, Amazon Seller Central, Google Sheets, and Google Docs.
Advertising through Amazon has been successful in capturing buyers. This business has shown endless potential growth. These growth opportunities include implementing proper marketing strategies to drive sales, social media advertising and customer engagement strategies, influencer marketing to generate more content for use cases, partnering with local grocery stores, maintaining relations with wholesale and flash sale channels, landing new wholesale deals, exploring big-box retailer placements, licensing to larger manufacturers/retailers, expanding international sales, and introducing new colors, sizes, and patterns. There is a lot to explore for the potential buyer.
The buyer might need to dedicate a few hours weekly to managing the business to ensure efficiency and management. The patented design and functionality of the products have garnered positive feedback and a loyal customer base.
Contact SellerForce today to explore this compelling opportunity in the cable management space.
Listing ID: SF366
