SellerForce® presents an eCommerce company that offers an excellent solution to a simple problem that every household faces and that allows it to stay relevant with its customers. The hero product was one of the first in this market segment and continues to thrive in the low-competition industry of silicone brushes. Essentially, the business boasts a simple operation, a low number of SKUs, and plentiful opportunities to grow with current and new products.
Notably, customer feedback has maintained a relatively high page score on Facebook since the business’s inception. Customers are delighted with the products, and the abundance of glowing reviews is a testament. The feedback score will undoubtedly continue to improve when orders are consistently shipped from the USA, which the company is in the process of executing.
Part of the success is the systems management has built. It starts with the company’s relationship with Facebook. Having advertised on Facebook for almost two years, the platform favors its ads over the new competition. It does so because of the engagement and customer feedback on the page. This business is able to outbid its competition on the platform because its ads have been running for so long, which builds customers’ trust over others based on engagement, views, and comments.
Products are sourced and shipped directly to consumers through a trusted agent and supplier.. The company primarily dropships throughout the year to be more cost effective. During Q4 and the busier months, however, inventory is ordered in advance and sent to the US 3PL. This reduces shipping time, increasing customer satisfaction. During Q4, about 70% of the stock was in the US in 2021, with $10,000 to $30,000 of inventory held.
The business prioritizes customer satisfaction and has always taken a long-term rather than a short-term approach. The results speak for themselves. The company essentially sells the silicone brush as a one-product store with five upsells during the add-to-cart experience and post-purchase. This is done to improve the customers’ cleaning experience and boost the average order value. The upsell products include a wall hanger to hold the silicone brush, a multifunctional brush for windows and general bathroom cleaning, a toilet paper holder, cleaning cloths, and gloves. Another key selling point is the lack of seasonality in sales. It is an evergreen store in an evergreen niche. Sales are consistent, with peaks from October through January.
Lead generation is primarily achieved through Facebook, with the remainder coming from Google Ads. On Facebook, customers are targeted based on their interests and behaviors. Broad targeting, manual bidding, and retargeting campaigns are also utilized, and management astutely scales these ad sets by doubling down on what’s working. This strategy is executed by either raising budgets on existing campaigns or duplicating them with a higher budget.
The Google strategy is based on a retargeting campaign for people that do not purchase through Facebook. For instance, if they see a Facebook ad and decide to Google the brand or product, they will find this store on the first page of the search engine. Additionally, a campaign is run that is designed specifically for keywords, which is similar to the Facebook strategy of interest.
The typical consumer is a female between 35 and 65. They are targeted in advertising campaigns because they tend to convert best for the main product. These consumers enjoy using the brush and love to clean it. $40 is the average spend.
The owner works only around six hours weekly. His primary tasks include:
- Sourcing ad creatives for Facebook advertising
- Managing Facebook and Google advertising accounts
- Speaking to the VA regarding customer inquiries
- Liaising with the agent and supplier regarding orders and inventory
- One independent contractor works as a customer service rep. She is paid $40 per week to answer customer inquiries
With the suitable systems in place, this store can reasonably reach the eight-figure mark annually. The business is practically on autopilot and can be taken to the next level by an ambitious buyer or bought as a semi-passive investment. The seller is committed to being available 24/7 during the buying process for a seamless transition and to ensure ongoing success for a new owner
Contact SellerForce today to learn more about this squeaky-clean business and its tremendous potential.
Listing ID: SF190
