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SellerForce® presents a leading Digital Media company, focusing on Men’s Lifestyle delivered through specific content to boost Men’s confidence around Women. They are known for their unique “wingwoman” voice, and the company provides trusted advice and purchasing recommendations that resonate with the Male gender. This business specializes in style, grooming, dating, and lifestyle content, created by an all-female editorial team. With over 15 years of online presence and a large base of loyal readers, this business continues to attract a wide audience without relying on paid ads or external marketing.
The brand’s content strategy is driven by a commitment to authenticity and relatability, capturing the interests of its audience with engaging, high-impact editorial pieces. The company has been active since 2010 and runs on a well-aged domain. Monthly traffic ranges from 150,000 to 200,000 pageviews. Most of that comes from mobile users, who make up more than 70% of total visits. Nearly all traffic is organic. Pinterest brings in over 20,000 outbound clicks each month. Facebook sessions are up 113% compared to last year, and overall engagement across social media is up 38%. The website is clean, mobile-friendly, and built on WordPress. It’s hosted on Cloudways and secured through Cloudflare.
The business is run day-to-day by one owner, who writes and edits 4 to 6 posts weekly. The team includes two style editors, a lifestyle editor, and a freelance social media coordinator who handles Pinterest, Instagram, TikTok, and newsletter content. The company has a set schedule and clear SOPs that guide every part of the publishing and promotion process. Content ideas come from keyword research and trend tracking, which keeps the brand relevant and current.
The company also runs a 15,000-subscriber email list built entirely through organic traffic. Open rates are 30%, and the click-through rate is 1.4%. Social media posts are done consistently each week, with up to 10 pins per day, multiple Instagram Stories, and one TikTok video. Revenue is made through brand deals, affiliate sales, and ad placements. The website earns $74 per 1,000 impressions. Most brand partnerships come in directly or through affiliate platforms, and digital product sales are handled via their website. Their payments from partners and platforms follow a streamlined process, with invoicing at the start of projects or net 30-90 payout schedules. Average fixed costs is approximately $1,140 per month, with tools such as Zapier, Typeform, Kit, FreshBooks, and Gusto helping to automate operations.
Unlike many content brands, this business doesn’t run on ad spend or SEO hacks. It grows through quality content, social sharing, and community trust. The “wingwoman” tone is a key part of the brand’s appeal, and the team behind it knows how to speak to their audience. Because of the strong voice and long history, the brand is seen as trustworthy and friendly rather than transactional. The seller believes a buyer with resources could build faster by expanding the email program, introducing new monetization options, and increasing publishing volume. Content could also be syndicated across bigger platforms like Yahoo, MSN, or AOL. The affiliate side of the business still has room to grow, especially with curated storefronts, shoppable product pages, and improved SEO around buying guides.
Growth opportunities abound for this business, particularly in expanding its audience base and diversifying revenue streams. The brand’s engagement metrics reveal significant potential for scaling, with increased social media interaction and impressive website traffic. New ownership could leverage these strengths to explore untapped markets and enhance existing revenue channels, such as brand partnerships and affiliate marketing. Additionally, implementing a robust marketing strategy that includes paid promotions and strategic partnerships could further amplify the brand’s visibility and revenue potential. This business represents a compelling opportunity for buyers seeking to capitalize on its established foundation and explore new avenues for growth. This business stands on a trusted voice, clean operations, and a steady content engine. For someone looking to grow a brand in men’s lifestyle, it offers a clear path forward.
Listing ID: SF546
