SellerForce® presents a rapidly growing eCommerce brand that has seen significant success since its launch. They are a gleaming addition to the niche jewelry market, with their custom products featuring photos of customers’ beloved pets. Their sentimental SKUs make for excellent gifts for the pet owners in customers’ lives or for the customers themselves, giving them a way to always keep their furry friends close to their hearts. The company sells 100% DTC, enjoys an Average Order Value of $48, and has an average review rating of 4.7 stars.
One of the perks this brand enjoys is minimal competition in its niche. The seller has seen no competitors in Europe thus far that compete with them, as DropShippers are often wary of customized products. Their lack of serious competitors has made it easy for the company to flourish in Spain and Italy, where their main sales channels are based, and has given them the momentum needed to quickly gain traction in other countries.
They currently sell in 6 countries, are testing Mexico with very positive results, and will soon be testing the Brazilian market as well. The right buyer could scale the brand by pursuing this pattern and continuing to expand into new, promising countries.
The brand’s system is fully automated, which has cut down the current owner’s work week to an average of 10 hours. This time is largely spent looking after the ads and advertising campaigns, though they also occasionally add new content to the website and edit images. These campaigns include SEO set up with Metafields and keywords and paid ads on Google and Meta.
Their marketing efforts, alongside the influence they hold in their niche, have given them an average monthly visitor rate of 70,000. Their VAs handle the customer service side of the business, while their fulfillment is managed by their supplier through his custom Shopify Integration App.
Outside of pursuing further international expansion, the brand could continue to scale by partnering with influencers, since there are lots of pet-owning influencers on social media happy to showcase sentimental pet-related products. The brand would also benefit from integrating new products and marketing them to their existing customers, as the same core products have been offered since their inception.
This acquisition has enjoyed strong growth in a remarkably short period. They are poised to continue establishing themselves as a trusted brand for customers looking to get the perfect gift for the pet owners in their lives or to immortalize or memorialize their treasured companions. With new products, new markets, and new ad strategies, a buyer can quickly take this brand above and beyond.
If you’d like to learn more about what this deal can add to your portfolio, then contact SellerForce for more details today.
Listing ID: SF376
