A SellerForce® offering, this online cosmetics brand has spent the past 8 years marketing its full line of Cosmetics Products, Skincare, Jewelry, and related accessories. The seller has built up a solid foundation that could be quickly scaled by a new owner.
The company’s branded products are manufactured by the supplier so the products match the owner’s specifications. Those SKUs, which sell for an AOV of $45, are stocked by the owner, and the company is shipping up to 100 orders a day.
The business markets 100+ different products throughout the year based on the season, including items meant for summer and others for skin care in the winter months. Their skin care products have become the top seller, now representing 50% of the brand’s profits.
The company has built up a strong customer base among women ages 35-65, and those sales are bolstered by the brand’s digital marketing, which includes the use of 10 affiliates who make sales across social media shops on Facebook, Instagram, TikTok and Pinterest.
The affiliate and social media marketing work well as lead generators and this strategy is bringing the company solid organic traffic to their website, now around 7,000+ unique visitors each month.
Another marketing tool this brand has at its disposal is an email database with 24,000+ subscribers for future email newsletter campaigns.
Growth opportunities are abundant. The new owner could scale this business by starting a PPC ad campaign on Google and Facebook, launching sales on other platforms such as Amazon, Etsy, and Walmart, expanding the social engagement to additional popular social platforms, and moving distribution to a fulfillment center so the owner can focus more on sales and marketing.
The new owner could also have the website fully optimized for SEO and include an educational blog on the site to boost organic traffic even higher.
The seller now focuses on daily tasks that include order fulfillment, shipping, customer service, and coordinating with the affiliates. Outside of the affiliates, the owner does have any employees, although a new owner could easily hire several virtual assistants to manage these daily tasks.
Contact SellerForce today to learn more about this unique investment opportunity.
Listing ID: SF423
