A SellerForce® offering, this DTC eCommerce shop markets its brand of Allergen and Tomato-free sauces and condiments designed for customers on specialized diet plans such as the AIP (Autoimmune Protocol) Diet. The company has successfully used Amazon and other sales channels to market a variety of sauces and spice blends to help customers recreate flavors they’ve been missing, and to provide healthier condiments made with cleaner ingredients.
Launched in 2013, the company recognized the growing consumer demand for these tomato-free sauces and aligned the business with modern health trends. With a full line of proprietary, first-to-market SKUs their products have become popular substitute sauces for customers coping with food allergies and physicians and nutritionists have been recommending them to patients with autoimmune issues.
With a $25 Average Order Value for their 12 trademarked SKUs sold under the company’s brand name, the company maintains a 4.5 Seller Rating on Amazon and has 200 buyers participating in a Subscribe & Save plan. The brand’s Repeat Customer Rate just shot up by 40%.
While Amazon makes up the largest percentage of their sales, the company expanded its sales channels to include a Shopify website, Walmart, and a Canada based natural products online store.
In addition to the brand’s DTC sales, the company has developed partnerships with organizations such as Urban AIP, which provides subscription meal boxes to those in need of anti-inflammatory Paleo foods. Urban AIP now uses the company’s pasta sauce in its meal offerings.
With its specialized and devoted customer base, the company has been able to rely on Amazon’s internal marketing to put its products in front of new customers and enjoys solid organic growth without a costly advertising budget. The company maintains 2,500+ followers on Instagram and nearly 1,000 on Facebook, and this social media marketing campaign is bringing visitors to their website, along with their frequent video features on health podcasts. The company also benefits from word-of-mouth testimonials from satisfied customers.
A buyer for this profitable business will be operating in a highly lucrative field. The global Healthy Foods Market is projected to reach $897 billion in 2025, and the new owner of this company could quickly grow the business into a leader within this vertical. Scaling opportunities include launching a digital marketing plan that could include PPC ad spends, email campaigns and an SEO program on the website, expanding into B2B sales to wholesalers marketing health foods, and partnering with new distributors.
With a solid foundation that includes brand recognition and customer loyalty, this highly automated business is ready to grow quickly in a profitable field.
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