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SellerForce® presents an Amazon FBA Brand offering a curated line of products in the thriving home and décor category.
Their 28 SKUs are made up of branded tablecloths, table runners, table skirts, and other related products to add a decorative touch to homes or events like weddings. These products have been well-researched and are all sold under their brand, with some items being manufactured exclusively for them.
The company have thrived on Amazon, where all their products are sold as private label FBA and sold Prime. They have an Average Order Value (AOV) of $29, a 95% Positive Feedback Rating, and a dedicated consumer base.
Their average customers are women over the age of 25 looking to decorate their homes and/or small to middle-business design studios. These customers have an interest in stylish, modern aesthetics, and tend to purchase more during seasonal holidays or family events.
The brand’s operations are very easy to run, with current ownership needing roughly 10 to 15 hours per week combined to conduct product research, handle inventory management, and maintain optimal levels of customer service, along with a few other key tasks. They have no employees outside of the owners, and their advertising campaign consists exclusively of PPC on Amazon ad console.
There are many ways that a buyer could scale this burgeoning brand post-purchase. A straightforward method they could take would be to expand their product collections and extend their seasonal offerings throughout the year to make them more accessible to customers. They could also focus on releasing more one-of-a-kind products exclusive to their brand to better differentiate themselves from their competitors.
The brand could expand their reach by entering new Amazon markets such as Australia and Europe and establish storefronts on other platforms such as Walmart and TikTok Shop. From there, they could draw customers to their new and old products by integrating social media platforms with their Amazon listings. A buyer could also increase their use of Amazon Live for product launches and promotions and establish a blog targeting décor enthusiasts to build a community around their brand.
This acquisition is ideal for buyers looking for an Amazon business based in a profitable market, and one they can quickly take to scaling post-purchase. Their straightforward operations will allow the time a buyer needs to focus on growth, and as they scale, they can hire employees to handle tasks to keep their workload low.
If you’re interested in learning more about what this deal can offer you, please contact SellerForce today for more information.
Listing ID: SF379
