SellerForce® presents a 9-year-old built to support Kids in Sports and Physical Activities.
The business specializes in offering a curated selection of training aids, sports accessories, and physical fitness tools. Their focus is simple: to help kids improve at the sports they love. Each month, customers receive a box filled with sport-specific gear, training tools, and tip cards. Families use them at home, turning everyday spaces into practice fields.
The company has built a reputation for quality and reliability and is poised for growth in several untapped areas. This company sends out monthly boxes featuring eight different sports: football, basketball, baseball, hockey, soccer, lacrosse, volleyball, and softball. These aren’t just boxes of random gear. Each shipment includes items selected to help kids build strength, agility, and skills tied to their sport. Some months include fitness accessories or custom-branded items, such as shirts, water bottles, or beanies. There’s also a printed tip card with new drills and instructions. The goal is to keep kids moving and learning, even when they’re not on a team.
The business is a natural fit for families who want to see their children grow in confidence, stay active, or simply enjoy a thoughtful gift tied to their favorite sport. Grandparents and parents comprise the bulk of the customer base, with many renewing subscriptions throughout the year.
The company operates on a 100% stock model. Products are ordered each month, repacked in-house, and shipped out in a 2-3-day window near the end of the month. Their system is clean and predictable, with a small packing team supporting operations when needed. The average subscriber stays on for 8 to 9 months, with 3-month and 6-month plans making up most of their orders. During peak seasons, especially the holiday season, volume increases significantly.
The boxes are built from a mix of gear sourced from well-known brands and specialty suppliers. The seller has long- standing vendor relationships in place and often negotiates prices below wholesale, thanks to the surprise nature of the boxes. This model has helped keep product costs in check, allowing for flexibility in how each month is designed. This business has done very little marketing. There’s been no real push on paid ads, influencer campaigns, or even email. The company maintains a Facebook presence and an affiliate program, but both have been inactive.
A basic ambassador program is in place for youth athletes, and although it has been barely utilized, it still generated $2,200 in 2024 with minimal oversight.
There are also large opportunities within the homeschool market. These boxes already qualify as physical education material in states like Florida, Idaho, Arizona, and Ohio. Parents in homeschool programs receive funds from the state to cover items like this, and the seller has only scratched the surface here. A marketplace partnership is active, and early signs show strong demand. With improved outreach and state approvals, this could easily become a standalone business unit.
A significant opportunity lies in the homeschooling market, where the business has already gained approval in several states, with more on the horizon. This channel could potentially account for a substantial portion of future sales volume. Additionally, the company’s marketing strategies show opportunities for improvement, especially in the areas of social media, email marketing, and influencer partnerships. By revitalizing its marketing approach, the business can further increase its customer base and improve brand visibility.
Operationally, the company functions without a dedicated employee base, relying instead on third-party assistance during peak months. This lean structure allows for operational flexibility and cost efficiency. The current owner is open to providing support and guidance during the transition period, presenting an attractive proposition for prospective buyers seeking a seamless acquisition. With the potential for scaling through new product offerings and enhanced marketing initiatives, this business stands ready for a new phase of expansion and success.
Listing ID: SF531
