A SellerForce offering, this is a durable, strategically built business that stands as the #1 shop for premier resistance bands since 2019. Residing within the highly sustainable and desirable exercise and strength-training niche, this brand offers a plethora of product offerings such as branded resistance band packages, complementary accessories, and a digital workout subscription program – all with affordable pricing and the convenience of home exercise in mind.
Despite the surge of COVID-19 last year, this company has managed to remain successful in this highly coveted niche and has even prospered due to the rise in demand for in-home exercise systems. Developed with an unshakable framework, this business has been steadily profitable post-covid as people returned to the gym in droves. This sustainable revenue stream was built on lean operation practices and offers an incredible opportunity for a potential buyer to develop a more robust marketing strategy.
The owner has developed a strong reputation in the exercise industry as the leading vendor of resistance bands, an automated business with self-sustaining and updating apps, as well as outsourced customer support for their high-quality products and marketing management. With an AOV of $68.00 and healthy monthly traffic numbers to the site, this business is positioned to grow organically but could escalate rapidly in the hands of an experienced new owner.
This company is a 100% drop-ship operation, enviably averaging 5-10 orders per day with a low maintenance automated process. Overseas production takes about two weeks with a turnaround of 2-3 weeks for shipping. The company maintains an inventory valued over $10,000 with a shelf life of up to 2 months held at a warehouse in Illinois, then shipped directly to the consumer. It is currently operating between the owner, a virtual assistant, an email contractor, and a Google ad specialist. The owner spends most of their weekly workload overseeing their staff.
Offering free worldwide shipping, 24/7 customer service, and a 30-day money-back guarantee, consumers can purchase with confidence and support. This company also offers its customers discounts by subscribing to their preferred email list, securing widespread distribution.
Successfully leveraging their Shopify site and its applications, along with Google and Facebook ads as their primary modes of marketing, this venture has multiple promising avenues for scale. Their YouTube channel generates an additional 5-10 sales per month, especially after a sponsored video produced for the company went viral in 2020. Organic internet searches produce about 10% of their sales. Email marketing is fully managed by a third-party company that produces further sales. In addition, they utilize pre-installed bundle apps and upsell apps that increase the average order value. Click funnels are also used to host their subscription program, providing automatic recurring revenue of around $900 per month.
There are vast opportunities for scale for a potential new buyer. Expanding to domains like Amazon and listing the company’s best-selling product offerings will provide another channel for revenue. Increasing connections with affiliates like Instagram, Tik Tok, and social media influencers for brand promotion will increase consumer traffic exponentially. Furthering development for their existing YouTube channel with more how-to videos and exercise tips would also increase public interest and optimize patron recurrence.
This is a well-established business in a highly sought-after niche with very strong profit margins. Already self-sufficient, it stands as the perfect business opportunity for e-commerce newcomers that want to acquire a business to grow steadily without much complexity or day-to-day management or for an expert to lead it to great heights by tapping into the easily accessible opportunities and new growth areas within this industry.
Listing Number: SF13