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A SellerForce exclusive offer, this is a unique opportunity to own an Amazon business that has been built on a solid foundation and is ready for a new owner to scale digital marketing efforts or expand product assortment to realize immediate growth. In addition, the new owner will get to enjoy a business that operates in an evergreen category – pet products.
The company is a brand that operates 100% Fulfillment By Amazon (FBA), which means the new owner will not have to worry about the footprint or logistics of storing inventory.
Some of their top sellers reside comfortably in the global pet products industry, which is a $261 billion dollar industry with an estimated compounded annual growth rate (CAGR) of 6.1%, putting the industry at nearly $350 billion by 2027.
The beauty of this model is that you can rely on Amazon’s fulfillment expertise while you focus on marketing and growing the demand for the products.
Today, the business enjoys an AOV of $30 with margins that exceed 40%, allowing plenty of room for a new buyer to get aggressive with marketing while still maintaining a healthy overall profit.
With the current operational structure in place, the existing owners only work on the business 1-2 hours per week. A new owner could devote extra attention to the numerous growth possibilities that exist with this brand while having the peace of mind that the existing business nearly operates in a turn-key manner.
The current owners put a lot of time and effort into branding this company and establishing a solid foundation poised for growth. A new owner will need to step in and establish a strategy and clear direction to drive the brand visibility and diversify the product offering to their liking.
In order for this brand to quickly scale under new ownership, the attention will be on advertising the brand within Amazon and consider reactivating the Shopify store, which in it’s prime, was getting 40,000+ visitors to their blog posts. All of this opportunity to scale is included with the transaction.
Utilizing popular social platforms like Instagram, Facebook and TikTok could almost instantly boost sales and drive customer interest. In addition, putting together a wholistic strategy to cross-sell products to existing consumers would help maximize the lifetime value of a customer.
This is an investment that has proven areas of growth in a category that is resistant to the seasonal aspects other products may experience. What this business need is someone who understands advertising with Amazon to get the business scaling, allowing a new owner to realize a quick return on investment. From there, a sound DTC initiative with the Shopify store will further enhance growth and open up doors to expand beyond the borders of the US.
Listing ID: SF54
