SellerForce® presents a 4-year-old Women’s Boutique Built on Community and Live Selling with. This online women’s apparel brand offers a diverse selection of clothing and accessories through a multi-channel sales approach, emphasizing both digital and live-selling platforms. This boutique has grown into a familiar name for thousands of women who value real interaction and a simple, enjoyable buying experience. Their strong online presence, paired with a loyal community that has followed the seller since 2015, gives this brand a warm and trusted reputation. The business began in 2021 and has maintained steady demand through their CommentSold-powered app, two websites, email flows, and active social channels. With over 4,200 registered customers and more than 2,000 app users, the brand has built a solid customer base that responds well to new releases, weekly drops, and the personal, relatable tone the seller is known for.
Business Model
The brand’s core model centers on live selling and scheduled product drops released through their custom shopping app. Customers enjoy a simple checkout process, quick order handling, and the kind of one-on-one engagement they rarely find in larger online stores. Their average order value stands at $51, supported by an 80% repeat order rate, clear proof that buyers stay connected to the brand long after their first purchase.
Sales also come through two active websites and periodic in-person shopping hours, giving shoppers multiple ways to browse new arrivals. Local pickup adds convenience for nearby buyers and strengthens the sense of personal service that sets this boutique apart. Since there are no employees, the entire operation runs smoothly under one owner, giving a new buyer a clean and flexible model that can stay small or scale quickly depending on their goals.
Business Performance
The brand continues to deliver steady year-over-year results. They generated $253,653 in revenue in 2023, followed by $190,503 in 2024, with higher profit due to better expense control. The boutique has already reached over $91,000 in revenue for 2025 YTD, supported by strong returning customers and consistent live shows. Their Google rating sits at 5 stars. Customer feedback remains strong, and the seller’s long-standing relationship with her community has created a dependable, repeat-driven model that new buyers will find easy to continue. The owner is also open to seller financing options, providing flexibility for prospective buyers interested in taking this thriving brand to the next level.
Marketing Strength
The brand’s audience grew through strong word of mouth, Facebook engagement, and consistent live selling. Their Facebook page, VIP group, and Instagram community remain active every week, supporting app drops and drawing steady traffic to the websites.
With 4.4K Facebook followers, 1,500 on Instagram, 2,031 app users, and 4,246 registered customers, the business enjoys a warm pipeline that responds well to new releases. Engagement stays high because customers feel connected to the seller, and many have shopped with her for nearly 10 years. Marketing has been almost entirely organic. The seller has not used paid ads, influencer campaigns, or TikTok growth strategies. This leaves wide-open room for a new owner to bring fresh activity to channels the brand has barely touched.
Where a New Buyer Can Grow
A motivated buyer can widen the pipeline through several simple steps. Running Facebook and Instagram ads would quickly bring in new shoppers, especially given the app’s already strong performance. Posting more frequent live shows, building a stronger TikTok presence, and adding influencer partnerships would extend reach far beyond the current audience. Adding subscription boxes or VIP bundles would bring predictable recurring revenue.
Removing the physical storefront would also reduce overhead and allow the business to operate fully online from anywhere. With a strong community and a clean operational setup already in place, this boutique offers a clear path for someone who wants a flexible, established fashion brand with plenty of room to grow.
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