SellerForce® presents two brands that are a dynamic player in the Baby Hat Sector, offering a diverse range of products through its direct-to-consumer and wholesale channels. With 16 years of brand history and over 500 SKUs in their catalog, this business has carved out a name with Newborn Beanies, Seasonal Hats, and Baby Accessories. Their strength lies in a dual approach: a direct-to-consumer storefront that continues to bring in organic orders, and a wholesale channel that supplies products to 500+ retail outlets across the United States. Customers know them for quality, originality, and professional photography that sets them apart from competitors who often rely on mannequin shots.
This company began as a DTC brand and grew by setting up multiple sales channels. From Shopify to Amazon and Etsy, their products have found a steady home across multiple platforms – but Etsy is the current focus. 8 years ago, the wholesale division was launched, and it quickly established placement in hospital gift shops and boutique retailers. With no marketing spend in recent years, the brands have continued to hold their ground, supported by organic traffic and a loyal customer base. Wholesale orders average $350, while consumer orders on Etsy average $23, reflecting demand across both channels.
All products are sold under their own brands, with designs created in-house. Production takes place in both the United States and Asia, with customization handled upon arrival of the items. The company operates on a stocked inventory model, maintaining a stock of between $40,000 and $50,000 worth of products year-round. Orders are packed and shipped directly, with 2 – 4 hours of work required each day on the current scale. Customer service is minimal, with up to 10 inquiries on busy days. With no employees in place today, operations are streamlined, although the business once operated out of a 4,000-sq-ft warehouse with 7 staff members.
The catalog is extensive, offering over 500 active products that have established a strong foothold in the baby market, with approximately 30% of revenue generated through hospital gift shops and boutique retailers. The wholesale line is stocked in hundreds of stores nationwide, with a recognizable presence in hospital gift shops. The DTC brand carries a 4.7-star rating on its Etsy storefront, built on real baby photos and customization options such as embroidery. Both sides of the company have proven staying power, with orders continuing to flow despite the absence of paid advertising or SEO campaigns in recent years.
The growth potential here is wide. Restarting digital marketing across Meta, Google, and Amazon could immediately expand reach. Rebuilding an Amazon FBA presence would also provide scale, as only a few SKUs remain active in that channel. On the wholesale side, trade shows, dedicated sales reps, and targeted marketing could bring in larger accounts and more consistent growth. With the right setup, like moving operations back into a warehouse or expanding storage capacity, a buyer can handle increased inventory and larger order volumes. This is a business with strong roots, a large catalog, and proven sales channels that offer a clear path to expansion.
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