A SellerForce offering, this is an eCommerce company that is riding the wave of public concern over home security, which has led to rising demand for high tech solutions to protect their homes and businesses from criminal activity. Starting out as a small online retailer, the company grew quickly as they provided a host of home security products, solar security cameras, smart keypad door locks and discreet cameras that have sent profits soaring and enabled the company to continue expanding.
Having grown to 40 SKUs, the company is now shipping 30 orders per day and has found a secure position in the niche space of Home Security and Surveillance Cameras. It helps considerably that in the era of smart home technology, public interest in high tech security devices is getting stronger.
The Home Security System market is booming today and projected to continue growing by 7% through 2026 as new trends and technological innovations emerge, significantly improving older technology and making the home security sector more effective. The increased adoption of smart homes has driven this market considerably higher, since smart security systems have become an integral part of the overall technology. The advancement in IoT technologies is boosting this industry as well.
There are plenty of reasons why home security systems are more popular than ever, including the fact that they can alert homeowners of any unexpected and unwanted activity in and around their home, give them peace of mind when they’re at work or off on vacation, and even save them money in the long run. Rising crime levels in many cities have driven sales much higher in the past two years.
This company has done an exceptional job marketing to homeowners and small business owners across the country who have raved about the high quality and well-tested results of their easy-to-install security device. At an Average Order Value of $123, sales are getting stronger by the day.
A clearer understanding of how this company built up such a strong operation will illustrate what a smart investment this business is.
This company recognized the trends in the home security market.
Launched two years ago, the company recognized the public’s growing concerns about crime and the need for home security and protection, so they created a business to solve that problem by marketing in-demand home security and surveillance camera. Their goal has been to develop innovative solutions to home protection and to provide the best possible customer service.
Sales quickly took off, soaring to a 59% growth rate, and the company now has a range of products that include solar security cameras, discreet cameras, small locks, and electronics in related niches such as truck trail cameras and hunting solar cameras.
Among their top products, at least 10 have been attracting high profits, including camera clocks, camera chargers, smoke detector cameras, camera pens and voice recorders – a long list of devices that give homeowners multiple ways to protect their property.
All products are private labeled by this brand, and 90% of their SKUs come from a single supplier that the company has a trusted relationship with.
Their marketing has enabled them to scale.
While the company has numerous digital marketing techniques that they employ, the use of a PPC ad campaign on Google has done the most to expand their customer base. They also effectively run PPC ads on Bing, Facebook, and Pinterest.
To bolster their organic traffic, the company uses social media posts on Instagram (where they have 1,600+ followers) and on Pinterest (where they maintain 174,000+ monthly views.)
Video marketing is being used on a host of sites, including TikTok, YouTube and Instagram Reels, to demonstrate how easy it is to install their cameras and how effectively they work.
With an email database of 50,000+ subscribers, this brand sends out regular email and SMS text messages to their followers. These tactics are working, since the company’s website is now averaging 60,000+ unique monthly users.
Buyer feedback is very positive, and they maintain plenty of 5 reviews from their customers. Most of their sales come from people over 35 who are concerned about home security and want the best in automation.
Most of their products sell throughout the year, with peaks during the fourth quarter around the holidays. A few products, such as solar trail cameras, bird feeders with cameras and bird houses with cameras, see higher sales in the summer months.
Sales have been so strong that the company typically orders inventory every week or every two weeks, depending on the product..
Listing ID: SF80
