A SellerForce® offering, this eCommerce business operates two DTC brands: One marketing protective vinyl coating to camouflage or customize guns and gear, and the other marketing vinyl wraps for golf clubs.
By operating within two highly profitable verticals, the business has enjoyed steady growth since first launching in 2013.
The older business has won over a growing customer base for its do-it-yourself vinyl wraps for firearms magazines, and outdoor gear, with easy-to-install pre-cut templates and a wide selection of patterns. Customer satisfaction is high, and the brand has received plenty of 5-star reviews for its SKUs.
The vinyl wraps for golf accessories was launched in March 2023, designed as a low-cost product that has appealed to pro shops, golf retailers, sporting goods stores, big-box chains, and online marketplaces. Both online shops continue to have strong potential to maximize their earnings, Since the two shops are operating under a solid foundation.
These are two enormously profitable verticals. The Firearms Industry brings in $30 billion annually, while the global Golf Industry now earns $88.3 billion. This company has managed to make both sites competitive in such lucrative industries.
All products are made in the U.S. using the highest quality 3M vinyl, and the business has licensed its patterns from some of the most popular pattern creators in the industry. Talented graphic designers have developed some of the most popular house patterns they sell.
The company also diversified its marketing channels, selling its products on its Shopify websites, Amazon, eBay, Walmart, and Newegg. The gun vinyl shop has nearly 2,000 SKUs, while the golf vinyl shop has close to 500. Sales are now being made in the U.S. and Canada, although the business has marketplaces set up for Mexico and Europe, which could be ramped up quickly.
The business has trademarks for both brands and a utility patent that covers several products. All products are sold under this company’s two brand names.
The two sites are highly automated, and the seller works as little as 2 hours per week running this company. A full-time contractor manages the websites, email marketing, new design patterns, and inventory. This employee is available to stay on after the two businesses have been sold.
The company has successfully marketed both brands using paid media campaigns on Google, Amazon, and social media, and both brands are part of affiliate networks that offer commissions for all sales made by those affiliates. The company has also launched a shop on TikTok, and another vital marketing tool is an email database with 247,000+ subscribers. The company sends email campaigns 6-7 times a month.
Both brands have solid growth opportunities for a new owner to tap into, including by offering a subscription model that could be priced competitively to attract higher volumes of sales and ensure strong recurring revenue.
Contact Seller Force today to learn more about this unique investment opportunity.
Listing ID: SF482
