A SellerForce® offering, this established eCommerce brand specializes in muslin baby blankets printed with original and colorful patterns. These products are available in 13 countries and 100% fulfilled by Amazon through FBA centers in the US, the UK, Germany, Australia, and Singapore. Unique designs, softness, and superb quality across the range set this brand apart. Due to the product category, people are willing to scroll through many pages to find the perfect item for themselves or as a gift for loved ones.
They rely considerably more on personal research than ads, preferring to view countless prints before making a decision. The founders are predominantly startup and design-development-oriented and were able to capitalize on their skills to launch the brand in 2017, growing it to where it is today.
All SKUs are sourced from a reliable manufacturer in Asia, with whom they have an NDA, guaranteeing that designs and any other relevant information remain exclusive. Products are produced in the required quantities and stored in the manufacturer’s warehouse at no extra cost. From there, only the necessary volume is shipped to FBA facilities by sea or land every month to avoid excessive costs.
Notably, newborn baby blankets offer high resilience to market instabilities. Demand remains firm throughout uncertain economic times because people will always want the best for their infants, especially when searching for items under $20 like these.
The typical customers are young families, parents, and grandparents, often buying gifts for family members. Based on customer feedback, repeat purchases are common once the newborn’s satisfaction is evident. Although certain products are seasonable, management has astutely negated overall fluctuation by offering others that sell year-round, such as crib blankets and sleeping bags.
The two owners have streamlined operations extensively and dedicate only eight hours monthly combined to the business. No employees or staff are necessary. USPTO trademarks are owned, and a $17 average order value is achieved with 13% net margins.
This has been accomplished without marketing or advertising, presenting a tremendous opportunity for a buyer to immediately scale the business through aggressive digital marketing efforts. Enticingly for a new owner, the brand has reached maturity within its niche and has accumulated the required quantity and quality of reviews for expansion.
The company is easily transferable, requires few special skills to operate, and is primed for prolific growth. As a result, it is an excellent investment for an entrepreneur seeking a lifestyle business or as an addition to an existing eCommerce portfolio.
Contact SellerForce today to learn more about this acquisition opportunity and its vast potential.
Listing ID: SF231