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SellerForce® presents an SBA Pre-Qualified Stuffed Cookie Brand that has spent 12 years building a loyal following for oversized, filled gourmet cookies. Founded in 2014 by a culinary-trained owner, this business bakes every cookie in-house from proprietary recipes and sells through their own website, local food delivery platforms, and high-volume corporate orders. The business is supported by a well-established local production and fulfillment team, enabling the owner to manage operations seamlessly from out of state for over a year. Over the past 12 months, the brand served 4,192 purchasing customers across 6,566 orders, with returning customers placing 42.91% of all orders.
SBA Financing Opportunity
This business has been pre-qualified for SBA financing, offering a distinct advantage to prospective acquirers. For qualified buyers, this means the company meets stringent lender criteria for consistent cash flow, operational stability, and financial documentation, reducing uncertainty and expediting the lending process. With only 10% down required, buyers can secure ownership through a 10-year, fully amortized loan at competitive fixed interest rates, allowing for an affordable monthly payment structure and maximum leverage of capital.
Business Model
The company runs a bake-to-order model built on a deep recipe library of more than 70 flavors and four core dough styles. Twelve core flavors are always available, and four seasonal flavors launch on the first of each month, rising to six in November and December. Products include single stuffed cookies, assorted boxes, holiday boxes, limited releases, and gift orders. Website orders average about $62, while delivery platform orders average $22.79, so the brand serves both gift buyers and local everyday snack buyers. Demand peaks around the fourth-quarter holidays, Valentine’s Day, and Mother’s Day. Cost of goods runs at roughly 35% for labor and raw materials combined.
Digital Marketing & Traffic
The website draws 111,665 monthly visitors and 163,143 sessions on average, and the email list holds 60,399 contacts. Demand comes from visual content on Instagram, TikTok, and Facebook, where the brand posts flavor launches, behind-the-scenes clips, and customer reactions. An outside agency runs paid social ads, email, and SMS on a month-to-month contract, so a buyer is not locked into a long-term deal. Customers place 1.57 orders a year on average and spend $238 over their lifetime. Nearly all customers are in the United States, led by California, Texas, and New York. There is no SEO plan, blog, or search advertising in place today.
Operations
The business runs out of an 1,800-sq-ft production kitchen with 3 staff members. Two bakers handle prep, baking, and bagging, while the third manages customer service, labels, and boxing orders for shipment. On an average day, the team fulfills about 20 shipped orders and 52 delivery orders. Customer service volume is light at about five contacts per business day. Inventory stays minimal since cookies are baked to order. The company buys from three local suppliers, orders packaging once a year and ingredients about once a quarter, and has no supplier or customer making up more than 15% of the business. The owner moved out of state over a year ago and now works 5 to 15 hours a week on recipes, brand direction, finances, and staff oversight.
Business Broker Takeaways
- Proprietary Edge: The brand’s unique selling proposition lies in their proprietary recipes and production methods, offering a competitive advantage in the premium cookie market. This intellectual property includes a library of 70+ distinctive flavors, setting it apart from competitors.
- Semi-Absentee and Transition-Ready: The owner has run the business remotely for over a year. The sale is driven by family and lifestyle reasons, not demand, and the seller is open to a reasonable non-compete and a transition period with documented recipes and procedures.
- Scalable Growth: The company’s business model is primed for scaling, with established channels for direct-to-consumer sales and a strong foundation for expanding corporate gifting and wholesale accounts.
Growth Opportunities
A buyer has many clear paths to grow. Spending more on social ads and adding search ads would reach more gift buyers ahead of the holidays. Email and SMS automation, along with a cookie subscription or bundles, would turn more of the 60,000-plus contacts into repeat buyers. Corporate gifting already brings in large orders and could grow with dedicated sales outreach, while wholesale, hospitality accounts, and retail partnerships would open new channels. The buyer could also expand nationwide shipping, build an SEO program from scratch, run creator collaborations, or license the recipes. With 70-plus recipes already tested, new flavors can be launched more often without new product development costs.
Summary
This business presents a compelling opportunity for a buyer seeking to enter or expand within the eCommerce and food manufacturing industry, backed by a well-established brand and a loyal customer following.
Code Name: Sweet Flavors
SF694
