A SellerForce® offering, this blog serves as a popular Travel & Destination publication, one that has spent 17 years providing engaging stories about life, travel, and culture in Northern California. Their original content has attracted a loyal readership that embraces the magazine’s local insights and storytelling and has become a trusted source for exploring that popular region.
The quarterly magazine is available in print and digital formats, enabling the business to establish profitable dual revenue models. That includes display ads on the print edition established in 2008, $250-a-month digital advertising packages, and individual ad placements done online. This has become a source of strong recurring revenue for the business, boosted by the fact that their online stories are rich in popular SEO keywords that help drive readers to the site. The business is testing new revenue strategies that include partnerships with auto and real estate businesses eager to advertise to the company’s thriving readership.
For a buyer, this acquisition also maintains a strong digital footprint with its extensive portfolio of valuable domains and a curated archive of high-quality content. These are ideal ingredients to help a buyer grow the business, including through a significant digital expansion and the ownership of travel-related domain names popular in search engines.
This sale includes the company’s valuable Intellectual Property such as their copyrighted stories, licensed maps, and proprietary digital strategies. These tools have given the company a competitive edge in digital publishing and helped boost its advertising revenue. Another key tool is the 62,400+ subscribers in their email database, which could be ideal for a profitable email marketing campaign.
The company already employs several digital marketing tools to scale quickly, including using SEO to create online stories with links to their clients’ services, and they maintain a vibrant presence on Facebook and Instagram, where they promote both published articles and their new advertisers.
With 1,250+ active monthly users and a huge 90% Repeat Customer Rate among advertisers, their magazines appeal to traditional print and younger online audiences, giving this company plenty of growth potential. The magazines could be extended into neighboring counties in NoCal, a clear opportunity to expand digital ad sales, while the company could also launch new products such as online tour guides, wedding special editions, and other potentially profitable digital products.
The seller is available to teach the new owner every aspect of the business and supply them with an extensive user manual. The new owner could retain the services of the company’s part-time employee who manages many of the daily tasks, including editing content and building ads. That worker is available to stay on post-acquisition.
Contact SellerForce today to learn more about this unique investment opportunity.
Listing ID: SF433
