SellerForce® presents an eLearning Company that started with a mission to help moms run their own business and has become a highly successful Membership Model for customers who take their online DIY courses and coaching programs. With a host of diverse products and services that range from private coaching to educational books, the company has succeeded in helping thousands of clients grow and scale their own successful online business.
Since first launching in 2017, the company has trained and educated 7,100+ customers who have come to them from across six continents. While the majority of customers are working moms, a growing percentage are men as well. A major strength this company has is the fierce loyalty of its clients, who feel like they’re part of an online community of entrepreneurs. Those customers share a passion for not just their own business but for the tools this company has provided them. That’s a key reason why the company has enjoyed so much success and high retention rates for its Membership program.
With the business now enjoyable 55% Net Margins and new customers coming in regularly throughout the year with no seasonal factors, the company has found additional ways to monetize its services. The company has expanded to include an Amazon shop marketing its books, including an international best seller.
The company has also been able to tout many impressive success stories from among the clients they have coached, including several who now earn more than $1 million annually from their businesses.
Those success stories have been a major marketing tool for the company as it continues to grow. In addition to the loyal audience and solid recurring revenues, the new owner will inherit a thriving social media marketing campaign, particularly on Facebook and YouTube, that has helped build brand recognition and expand their target audience.
This is also a highly automated business. The current owner works as little as 5 hours per week running the business while using several contractors to handle daily tasks. For a new owner, this is a turnkey operation that is also primed for solid growth as it becomes better known within the profitable eLearning field, which is attracting massive numbers of working parents today.
This business represents a clear opportunity for a U.S. Buyer to acquire this company and then scale it quickly. That includes bringing on additional coaches to service a larger clientele, launching PPC ads on Facebook and Google, and continuing to transcribe their courses into books to be sold on Amazon.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:
1. Diverse Product Line. While coaching and their Membership program make up the bulk of the company’s revenue, the company has continued expanding what it offers and has found new ways to monetize them. That includes an entirely automated 23-day challenge that teaches buyers how to land their next client (and leads directly to the membership), a 3-month private coaching program that costs $6,000 and includes weekly accountability check-ins, and Retreat events that range in price from $3k-$4k and can accommodate up to 12 people. The company also has its Amazon bookstore and has enjoyed success through an Affiliates campaign on its YouTube channel.
2. Strong Brand Marketing. A thriving presence on social media has enabled this company to expand its customer base and find unique ways to engage with customers. The company hosts a Facebook Group that has 44,000+ members and has been a huge nurturing and marketing tool for them. The company uses this group and its Instagram account (with 1,200+ followers) to post teasers, provide customer feedback, and conduct polls to attract newcomers. The company complements that with an additional 42,000+ subscribers on its YouTube channel, where they post new videos regularly. That channel enabled the company to bring in rising affiliate income. Another significant tool is the 21,000+ subscribers in their email database, which has been critical for their weekly newsletters that provide customers with a variety of resources and helpful tips.
3. A Lucrative Vertical. The eLearning space has grown by leaps and bounds since the pandemic, as millions have sought out educational opportunities online. The business has been able to outstrip many competitors by offering fresh and original content rather than material regurgitated from older sites. At the same time, the company has hosted in-person events and included perks within the membership program that offer continued monitoring and support to ensure their clients are in good hands and experiencing growth in their own businesses. This has been a unique combination that has given the company an ever-expanding customer base, attracted to its success rate and reputation for high integrity.
The Company
First launched in 2017, the company began with a mission to help moms eager to operate at-home businesses while they provide care for their children. With a passion for helping these women succeed, the company was able to grow quickly as its coaching and DIY courses caught on and began to attract both strong customer testimonials and excellent word-of-mouth advertising.
Today this is a very turnkey operation. The current owner focuses on the fulfillment of coaching calls to clients and managing contractors, which include a social media manager and a virtual assistant in charge of project management. The company also uses a freelancer for graphic design work.
With such a loyal customer base, strong membership model and recurring revenues, and skill at finding new revenue sources and marketing the business on social media, this company is in the ideal position to scale quickly. The fact that this is such a highly automated business allows a new buyer to focus on growing this company into a leader and innovator in the booming eLearning market.
The current owner is eager to ensure there is a smooth transition to a new owner, and seller financing is available for this offering.
Contact SellerForce today to learn more about this rare investment opportunity.
Listing ID: SF396
