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SellerForce® presents a humor-driven Novelty Gift brand that has been making waves for 7 years. This business specializes in delivering humor-infused novelty gifts, successfully capturing a niche market with its unique offerings. With over 40,000 units sold and thousands of 5-star reviews, the brand has established a strong reputation based on a single idea: transforming an old joke into something people want to gift again and again. Customers love the experience, not just the laugh.
With a diverse range of products, the company primarily appeals to a demographic of women aged 25-45 in the United States, who often shop for men. The business maintains a robust online presence across multiple domains and marketplace accounts, ensuring widespread reach and accessibility. With an average order value of $50.33, the product maintains high margins while remaining affordable for gift buyers.
The company’s operational structure includes in-house warehouse operations, supplemented by seasonal hiring during peak periods. The owners handle their operations from a 1,700 sq ft shop on their property, using only part-time help during peak seasons. During Christmas, they ship up to 300 orders a day, showing how well the business handles seasonal surges without adding cost.
Despite limited marketing and sporadic social posting, they reached a 4.5x ROAS on Meta ads during peak seasons and continue to rank #1 for branded terms. Their Amazon account remains active but unused. TikTok Shop and influencer outreach have been lightly tested but remain wide open for execution. Wholesale and Fair accounts are in place but untapped. Most telling: they ran out of stock in Q4 2024, missing an estimated $100K in sales due to a late shipment.
The company collaborates with international suppliers, primarily sourcing its products from China while incorporating select components from the USA. This sourcing strategy enables the creation of high-quality, humor-driven products that resonate with the target audience. They are not your regular store; they are a full brand with multiple registered trademarks.
Domain names have been secured to prevent imitation and boost visibility. Every element from product design to packaging is protected or custom-made, giving a buyer confidence in brand security and longevity.
With a better marketing plan and more hands on deck, the brand could grow fast. Email marketing alone could drive higher lifetime value and increase their 4.75% repeat purchase rate to 30%. The kits already have social media appeal and are a great fit for influencer content and TikTok virality. A new owner could push into Amazon FBA, Faire, and retail with little barrier.
The current owners are open to staying on during the transition or fulfilling orders in the longer term if needed. They’ve built something memorable, with real potential for more.
This is a gift brand that stands out in the market, has a proven sales record, and is still far from reaching its peak.
Listing ID: SF511
