Men’s Urban Fashionwear eCommerce Brand | Rapid Improving Margins | $100 AOV | Ripe for Expansion

Asking Price:
$320,000
Sales:
$1,057,843
Profit:
$163,142
Year Established:
2021
Multiplier:
2x

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SellerForce® presents an eCommerce brand that’s been a shoe-in for success. They specialize in Urban Fashionwear for Men, with their 38 products consisting of Apparel, Footwear, Jewelry, and Bags. While they sell worldwide, their largest audience can be found in the US, followed by a thriving presence in Australia. They have enjoyed outstanding 300% year-over-year (YoY) growth and have plenty of scale opportunities available to continue growing into the future.

The Business

The foundation of this business has been their line of Height-Boosting Footwear. These innovative shoes feature a discreet design that allows them to boost the wearer’s height by up to 2.5 inches while still appearing outwardly normal. The shoes empower men by allowing them to achieve their ideal height, improving their self-confidence.

The brand has used the momentum of their existing offerings’ success to their advantage and are preparing to launch a range of new complementary products. This collection includes formal footwear, smart casual winter boots, and lightweight loafers for summer wear. They have combined practical solutions with luxurious designs, with the goal of creating a product line that is both timeless and enduring to achieve long-term relevance.

A notable scale opportunity for the brand would be to expand their global presence by setting up brick-and-mortar outlets in top-tier countries and working with larger shoe stores to strengthen their reach.

The seller recently strengthened their global sales by launching a fully translated website in the German market, which they have marketed via ads run in the native language. This move was made to establish themselves in previously untapped regions and has proven successful enough that they plan to repeat the process in other high-GDP European markets such as France, Italy, and Spain within the coming months.

They have also caught Amazon’s attention, with the popular storefront having approached the company’s customer service team with the offer of featuring them on its US marketplace. By setting up shop on Amazon, the brand could diversify their revenue and see substantial growth, while also tapping into the site’s international platforms for additional global profits.

One of the brand’s unique selling points has been their marketing approach, which incorporates witty advertising and emails to catch their customers’ attention and keep them engaged. The success of this strategy can be traced back to the seller, who runs their own marketing campaign, and has led to strong demand and rapid-fire sales growth

Sourcing & Cost Saving

They work with a dedicated team of sourcing agents and OEM specialists to locate factories that can manufacture a diverse range of products while still offering customization options according to the company’s specific needs. Manufacturing is done under exclusivity agreements, which allows for a distinct range of SKUs while protecting their intellectual property.

As shipping expenses are currently elevated due to sourcing from Asia, they could significantly cut down on costs by shifting their operations to a US-based 3PL. This move is expected to result in immediate savings of up to 65% in the US and up to 50% in Europe, which would greatly boost their bottom line with little effort.

Marketing

The company utilizes a comprehensive omnichannel strategy for a larger reach and stronger customer engagement. Their email marketing is regarded as a top performer in the eCommerce fashion market and generates 40% of the brand’s total revenue. The brand combines a range of email flows and campaigns to help visitors find the best style and shoe fit for them, learn about the benefits of increased height, and familiarize themselves with the company’s standout identity. Their emails and advertisements are witty and loaded with humor, which matches well with their brand image and clicks well with their customer base.

Current ownership has also invested heavily in personalized videos and images through graphic design, professional studio photoshoots, and influencer content reviews.

Though some of their storefronts perform better than others, the company works diligently to maintain an active presence on each to keep sales going strong. They run over 50 ads across various channels at any given time.

Their sponsored Facebook ads have proven to generate the highest returns and, as such, are given the largest budget allocations. These ads combine images and videos that prominently feature their shoes’ height-boosting feature to great effect. Their TikTok also sees healthy conversion rates, with their Snapchat, Google, and YouTube ads still performing well despite having more modest budgets.

Along with these ads, the brand works with influencers who promote their products through Instagram and YouTube videos, which earns them affiliate commissions through unique discount codes. They use automated SEO apps to further broadcast their brand, with a specialist currently working on an SEO strategy for the best-performing keywords for even stronger organic traffic.

Their average customer is a man between the ages of 19 and 49 who is interested in improving their appearance and self-assurance by gaining a few inches in height. This customer often returns to the brand to make additional purchases from other color and style options. Due to their product roster being varied enough to suit a number of different events and seasons, the brand’s sales tend to remain consistently healthy year-round.

The company has an established team in place to assist with operations, and their employees are prepared to continue filling their roles post-purchase if the new owner is interested in retaining them. As the seller is interested in retaining a portion of equity for at least 5 years, the ideal buyer would be a strategic partner interested in driving this brand to even greater heights

If you’re interested in learning more, then contact SellerForce today for more information from our brokers.

 

Listing ID: SF332

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