SellerForce® presents a Reseller Brand that has their customers in the bag. Strategically operating in an affluent area of Atlanta, Georgia, their high-end luxury store offers a line of pre-owned designer handbags an jewelry. 30% of their sales are generated through this store, with the rest being made through their Shopify storefront.
They purchase bags individually from consumers to sell through an in-store and online model. The products they sell feature brands that include, but aren’t limited to, Burberry, Chanel, Gucci, and Louis Vuitton.
The brand authenticates their products upon purchase, repairs them if necessary, and sells them at competitive prices at “near new” conditions. Their commitment to selling quality and properly refurbished products has won them a loyal client base, a strong reputation amongst the community, and a 4.8-star rating on Google. Their Repeat Orde Rate clocks in at 17%.
They have a track record of consistent revenue growth, with an Average Order Value (AOV) of $1,154. The company’s success has been maintained with the help of their team, which includes a manager, bag buyers, a bag processor, a photographer, front desk staff, and a shipment worker/cleaner. The brand also works with an email agency to assist with their marketing efforts.
Outside of email marketing, their advertising plan consists of organic traffic generated through their glowing Google My Business reviews. These reviews drive most of their in-store buys and serve as a strong moat that would take a long time to replicate.
They have also recently seen strong growth in organic social media, which has made them one of the highest engagement profiles in the pre-owned bag industry.
These efforts combined have given them an average monthly visitor rate of 80,000. As far as the company has come, they could go further still in the hands of the right buyer. They could hire more social media creators and influencers to promote the brand and their products further, driving up sales and strengthening their presence across various social media platforms.
The brand could enhance their brick-and-mortar presence by curating a better in-store experience for in-store sales. From there, they could open additional buying offices across Atlanta, Texas, California, and other major markets, making their products accessible to more customers and significantly adding to their revenue.
This deal has made a name for themselves not just in their area of operations, but across the US and even overseas, as well.
They have an excellent, well-deserved reputation for the quality of their products, which will give a buyer the leverage they need to bring the brand to the next level.
If you’re interested in learning more about this deal, please contact SellerForce today for more details from our brokers.
Listing ID: SF395
