SellerForce® presents a proprietary technology company that offers parents and guardians something truly invaluable: the peace of mind in knowing that the child has made it safely to and from school. For a small monthly fee, clients have access to the brand’s proprietary service, which consists of several solutions (a web portal, 3 mobile applications, log server access, and different gadgets) that interconnect in real-time with each other and work together to deliver an extraordinary experience.
With the service, parents and guardians can check the bus position in real-time, see the estimated time of arrival, contact the operator or school to inform about any issue, receive messages from them, see the stops assigned to their children, and set personalized alerts about the route of their children, for a much higher comfort and safety.
The brand’s service is also highly useful for drivers and schools or transport operators as well, creating an even larger consumer base. Drivers can use the app to handle everything from the control of pick-ups and drop-offs to the monitoring of absences, making it easier to follow assigned routes and be informed of any important communication from transport operators. Schools, meanwhile, can easily assign NFC cards to students, see the organization of routes and stops, and the list of associated students, giving them better control of their operations.
Their service is currently sold to two different demographics: schools and school transport operators. They have two key clients that make up most of their sales, consisting of large transport operators managing close to 300 schools in Europe, as well as two smaller clients. Their MRR per client falls between 270 and 8,500 euros, and their clients typically stay with the brand for at least one year, renewing after.
The brand has low operational expenses while having a highly scalable platform. Their technology is such that it can theoretically be integrated into any school transportation company in the world, giving them fantastic potential to operate globally. They could also build a dedicated sales team and continue expanding to new transportation companies within Europe, market to other transportation markets such as corporate transportation or daycare centers, or white label the service for other commercial agreements.
The buyer could consider different monetization efforts for their services, as the billing is currently done per user. They could switch to having transportation companies pay for the users, having the parents pay, or a mixture of both, depending on what the buyer feels is best for the business.
This acquisition is a great fit for a driven buyer, and as the current owner will provide detailed training, support, and consultation, the buyer will be able to more quickly hop into the driver’s seat to start growing the business.
If you’re interested in learning more, then contact SellerForce for more information from our brokers today.
Listing ID: SF335
