Indoor and Outdoor Lighting Business – Dutch Market Based, with 100% dropship, 30% profit margin and > $40 Average Order Value – Website only Sales

Asking Price:
$80,000
Sales:
$175,555
Profit:
$31,050
Year Established:
2021
Multiplier:
2.57x

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A SellerForce offering, this young business in the indoor and garden lamp vertical is shining bright in the Dutch markets.  Each product was handpicked to keep customers relaxed, make them feel special, and to also serve as a beautiful gift for friends and loved ones.  The products are perfectively positioned for expansion in numerous other European markets at minimal cost to a prospective buyer.

The company offers 12 main SKUs, with 2 of the items generating the bulk of revenue for the organization.  All products are sourced and dropship directly from the manufacturer on 1–2-week credit terms.  The model allows for a buyer to continue to grow products and revenue at minimal out of pocket expenses.  Virtually all revenue traffic comes directly from Facebook advertising, allowing many more advertising opportunities through other platforms to maintain and generate additional growth with a few campaigns.

The ideal customer for this product is someone looking for a unique, beautiful, relaxing lighting product to outfit either their outdoor garden or create a relaxing space inside their house.  For those who want to create a unique and enchanting atmosphere, they can truly distinguish themselves from the ordinary lighting that everyone has, making their home a unique and special place.

New opportunities are abundant for a new owner. There are multiple platforms and geographies that the products can be added to or launched in.  The main markets have been focused on the Dutch speaking areas in Europe.  Almost all advertising campaigns have geo-fenced these areas, creating advertising opportunities for the rest of Europe.  The products can also be placed on other platforms allowing more revenue streams on top of the Shopify site.  This is a great market for someone to test, as the overhead is minimal due to the drop shipping relationship.  An ideal buyer/owner is an entrepreneur who understands Facebook advertising and is looking to expand into the products into more European markets.

The owner has effectively three roles in operating the business: marketing, developing, and maintaining the website. Customer service is outsourced with all communication easily handled via email. The most challenging task for a new owner would be the marketing element of the business, which primarily includes Facebook advertising.

The current owner spends only about 8-10 hours weekly on the business, with 90% of that time focusing on Facebook advertising.  While focusing on the ads, this business was netting an average of $7k/month from product sales with a 3.03 ROAS (Return on Ad Spend)!

Alongside the great lighting products, the company comes with over 4k+ customer list for retargeting campaigns and future product launches.

 

Listing ID: SF71

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