SellerForce® presents a private-label eCommerce business that uses a 100% DropShip model to great results. They offer 12 SKUs in the hunting camera niche, with their main products consisting of their excellent trail cameras, night vision binoculars, binocular cameras, and hunting rangefinders.
These private-labeled products are perfect for avid sportsmen and sportswomen, hunters, and other outdoor enthusiasts, making their time spent tracking far more efficient and letting them see exactly what sort of animals might be roaming their local trails.
The company’s entire website has been optimized with SEO and Google Ads keywords, which is supplemented with PPC marketing strategies to target their ideal customer base. They also have roughly 9,400 email contacts at their disposal, which they make use of through abandon cart emails, post-purchase upsells, and informative emails to encourage their Repeat Customer Rate, and strengthen their customers’ interest in their brand.
The combination of dedicated marketing and their excellent product line has earned them a fantastic $223.25 Average Order Value. One of the benefits of this company is that, for all the interest that they have generated since their launch, their DropShip model ensures that the owner is free of any inventory or warehouse management responsibilities. Their lightweight structure also means that, outside of the owner and one part-time VA to handle customer service, no employees are necessary to run the business.
Management itself is astoundingly turnkey despite how rapidly they’ve grown. The current owner needs only 3 to 4 hours per week to look through the company’s ads and check in with the VA, with the average daily workload, even during busier seasons, clocking in at around 30 minutes. Buyers will have no trouble working this brand into their schedule, whether they have plenty of time to focus on scaling it or simply want a low-maintenance addition to their expansive portfolio.
In terms of scaling, the company would benefit greatly from building on their organic marketing strategies. Social media is a channel that’s currently going untapped, and growing social engagement through accounts on TikTok, Instagram, and other platforms would help catch the eye of many more possible customers. They could also partner with micro-influencers for easy content creation, which would make it easier to establish themselves on these platforms.
New social media accounts, along with the creation of a blog on their own website, would also help the company find a community centered around their products. There are already countless numbers of hunters and sportspeople out in the world and are eager to share their hobby with other like-minded individuals. A community that’s focused on the brand would bring their customers together over a common hobby and make them more dedicated followers of their products.
Global expansion would also be beneficial, as there are many markets outside of the US filled with eager outdoorsmen. This hands-off acquisition can be easily scaled with a dedicated-enough buyer, and their existing model means that they’ll have no trouble slipping into the saddle to start doing so.
Contact SellerForce to learn more about this prime catch from our brokers.
Listing ID: SF146
