SellerForce® presents a branded, highly patriotic eCommerce company that targets a unique niche with its 4,500+ apparel SKUs. They target proud US veterans with their print-on-demand products, which feature distinctive designs sold exclusively in the US. The designs are included as part of intellectual property, providing another benefit to this excellent acquisition.
Additionally, the sheer number of their SKUs has given them a diverse product portfolio that caters to a wide range of customer preferences. These include 3D caps, Hawaiian shirts, zip hoodies, and bedding sets,with the sheer range of their offerings ensuring that they have a product for every season.
Their products are shipped and processed by their trustworthy fulfillment partnerships, which, coupled with their POD model, save them the time, resources, and overhead costs that other brands use to manage warehousing and warehouse employees.
Their Average Order Value (AOV) sits at $58 and 20-25% of their orders come from repeat customers. The loyalty of their consumer base is fueled by both the quality of their products and the strength of their customer service.
Not only does their outsourcing strategy minimize overhead costs, but it also ensures efficient delivery to buyers so they get their products ASAP. Their customer service is managed by 2 representatives, with one acting as a leader and the other acting as a specialist. Outside of these employees, the brand has a full team in place that includes a design creator specialist, an operation specialist, 2 full-time designers, and a marketing team with one Facebook Ads Lead.
The owner, meanwhile, is responsible for a variety of managerial tasks such as setting goals, reviewing business statistics and Facebook ads, and running interviews. They are also responsible for managing the brand’s email and SMS marketing campaign, with the former utilizing the roughly 86,000 active profiles in their database. Their marketing efforts have been carefully constructed to give them a high ROI on advertising.
The brand has high growth potential and is a great fit for a marketing-savvy buyer. There are various untapped advertising channels they could explore, such as Google Shopping Ads, or an SEO campaign for a bolstered flow of organic traffic. They could also benefit from continuing to invest in their existing advertising channels as the company grows.
A buyer could also explore new marketing channels to make their products more widely accessible and diversify their revenue. Amazon, for instance, would be a great site for a new storefront given its immense audience. They could also introduce new styles or categories of products, which they could then cross-sell to their existing audience to increase their Repeat Customer Rate.
This acquisition boasts an established presence in the eCommerce landscape, having won the hearts of many US veterans across the country. Their proven marketing strategy, dedicated customer base, and significant growth potential make them a fantastic investment opportunity for an eager entrepreneur.
Contact SellerForce today for more information on this promising deal.
Listing ID: SF311
