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A SellerForce® offering, this distinctive listing offers a mobile unit with an Uber-like app for booking hair appointments on demand and at a location of customers’ convenience. The business has everything a barbershop, salon, or entrepreneur might need. It includes a fully functioning Mobile App that allows users to order their services and, once scheduled, experience watching the wagon approach with notifications accordingly.
In addition, it has a basic website and, of course, a fully functioning mobile salon with running water, salon chair and equipment, multiple air conditioners, and a generator. While in the mobile unit, customers will receive the service requested in privacy while watching sports or their favorite program on a big-screen TV.
The owners converted the shuttle bus to a mobile salon in late 2019. Unfortunately, it was only in operation for around three months before the novel Coronavirus pandemic rocked the country in March 2020.
Subsequently, the owners set this business aside to focus on their other core companies, which all ramped up during Covid. They no longer had the time or inclination to focus on this endeavor with lockdown uncertainties and restrictions.
Management was in discussion, just before Covid, with digital marketing teams to implement aggressive PPC and social media campaigns.
They recommend creating both geo-targeted market awareness through social media and search-based marketing via geo-targeted Google search marketing.
The business is not expected to experience seasonality in sales, given that the mobile unit has both heat and air conditioning and because people generally need to get haircuts once per month.
The typical customer, initially, was men and children. Women can and should be added, as was part of the expansion plan. An arm of this business could be focused exclusively on women, including offerings such as nail services, facials, blowouts, and cuts.
Since its inception, the service was charged at a premium, and the average order was between $40 and $50 per booking. However, if it is attached to an existing salon or barbershop, matching the prices with those in-store is likely a wiser path and would encourage usage. A subscription service model is undoubtedly a worthy pursuit.
All grunt work has been done for a new owner to enjoy the polished final product of a laborious development process. The subscription option of booking once and receiving the services periodically would increase customer lifetime value, lower ad spending, and generate consistent revenue.
One goal was to create a line of products that franchise owners would need to use in their wagon, but currently, no special equipment is necessary—only basic stock that any salon would have.
The existing owners are not currently working on the business. When they started it, the plan was for rapid expansion and to acquire numerous salons and barbershops. As a result, the staff included an operations manager, four barbers, and two part-time salespeople. Currently, no employees are necessary, and hiring can occur when a buyer is ready to grow and depending on the roadmap they choose. The business is straightforward to learn and operate and perfect for an existing barbershop.
Contact SellerForce today to learn more about how this exciting acquisition opportunity is a cut above the rest.
