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A SellerForce® offering, this DTC eCommerce Brand operates in the Women’s Apparel vertical.
It’s become a popular source for modern loungewear that blends the comfort of sleepwear with the style and versatility of everyday essentials. That includes the brand’s core offering, a curated line of elevated loungewear. The popularity of the company’s clothing line has led to numerous sell-outs, which have helped to keep inventory low while boosting customer engagement.
Launched in 2020, this 5-year-old company now has a loyal customer base that has proven its devotion to the brand’s clothing line not only by rising sales, but also by providing 1,600+ 5-star reviews. Their customer base has demonstrated a passion for their products, giving the company a 30% Repeat Customer Rate. Those buyers have responded to the company’s promotion of itself as a lifestyle solution for women who want to feel confident, comfortable in what they wear, and stylish.
In addition to the company’s premium loungewear, the new owner will get a business that maintains a strong brand identity, a loyal customer base, and an operation ideally positioned to scale across multiple product categories and channels.
At an Average Order Value of $105, sales remain brisk throughout the year and are not subject to any seasonal factors. The business is now exploring the possibility of releasing new colorways and fabric designed for different seasons to boost upsells through spring and fall colors and holiday specialty fabrics. There are now 14 dress styles on their Shopify website, each with 5 separate sizes and multiple color variants.
The business has a solid foundation. The company’s SKUs are sourced from an international factory that the brand has a trusted relationship with, having worked with this supplier since the business was first launched. Their products are designed by the company’s founder, are fully proprietary, and not being sold by any rival businesses. The company maintains its technical packs containing the designs for each product line, which will be transferred to the new owner.
The current owner works just 15 hours per week on this turnkey business, while daily tasks are managed by part-time contract workers who oversee customer service, paid media ads, the brand’s email newsletter, and fulfillment at the partner 3PL. Orders are shipped directly from the 3PL, and the business maintains several months’ worth of inventory to keep up with demand.
The business has been able to drive sales higher through paid media on Google and Facebook, and the newsletter sent out 2-4 times a week to 80,000+ email subscribers. These digital tools bring 22,000+ unique monthly visitors to the company’s website.
Contact Seller Force today to learn more about this unique investment opportunity.
Listing ID: SF481
