SellerForce presents an eCommerce business that has shown extraordinary profitability since its opening. It has masterfully made use of social media and subsequently attracted sales through its website and Amazon Store, where it sells FBA. The company offers four SKUs, all of which are private-labeled.
The industry has and will continue to be an incredibly lucrative one. The tabletop games industry is worth $3.2 billion and is estimated to reach $5 billion by 2026, at a CAGR of 9.59%.
This business’s core product offerings are party games in the form of 52 paper playing cards. The website gets substantial traffic, which is entirely organic, and now accounts for 60% of all sales. It is easy to navigate and provides accurate information on each product. Overall, the quality and customer satisfaction are evident with an abundance of positive reviews, and as a result, they’ll likely have a high repeat customer rate by adding new products.
To date, the brand has achieved remarkable sales utilizing only Instagram and TikTok and has accomplished this without any SEO plan or marketing budget whatsoever. There is immense opportunity for a new owner with digital marketing and eCommerce expertise to scale the operation enormously, particularly coming into the holiday season.
With Amazon PPC ads, the business would likely see an enormous boost in sales on the channel. Utilizing their email database for campaigns and retargeting would be an obvious next step. New ownership can look at extending their Amazon sales to various other countries and also expand onto secondary eCommerce platforms like eBay and Walmart, offering their products to the millions of existing users on those platforms. These steps are achievable by somebody with the expertise or can easily be outsourced to agencies specializing in these fields.
The brand should continue to drive influencer-related campaigns and strategic social media marketing to its 100,000+ followers and focus on conversions through those channels. Today, their typical customer is between the ages of 18 and 25 with medium disposable income levels, is social media savvy, and receives and acts upon social media marketing.
The products are manufactured in China by a supplier they have a great relationship with and shipped directly to their 3PL partners. The company uses these third-party logistics companies in the USA, the UK, Australia, and Europe and supplies Amazon FBA as needed. As a result, the company needs no warehousing of its own, has low operating costs, and enjoys high-profit margins.
There is minimal learning necessary to take over this operation. The company has no employees, and the owners spend only 15 hours weekly on the business, primarily on social media content creation, customer service, and general administrative work. Enticingly, $140,000 of pre-approved financing has been secured.
A potential buyer experienced in social media marketing, digital marketing, and eCommerce could take this exciting opportunity to extraordinary heights.
Listing ID: SF 64