Fast Growing Shopify Store focused on Lightsabers with 4x ROAS and 24,000+ Unique Monthly Visits

Asking Price:
$189,500
Sales:
$342,839
Profit:
$68,922
Year Established:
2021
Multiplier:
2.75x

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A SellerForce® offering, this rapidly growing eCommerce business has successfully capitalized on the public’s passion for science fiction movies. With a massive audience for those box office hits, the company has demonstrated it has no problem finding an audience for its assortment of lightsaber devices that help bring a galactic feel to the buyer’s home.

In fact, their replica lightsabers now appeal to an international audience, with sales on their website and Etsy, and buyers coming from the U.S., Canada, Australia and the UK, among other nations. Sales have been so strong on their Average Order Value of $235 that this online shop now markets 84 active SKUs. Thanks to glowing reviews and positive word of mouth referrals from devoted fans, they also enjoy a rising Repeat Customer Rate.

Sales are healthy throughout the year but tend to peak a during special seasons, including Halloween and Christmas. That’s helped to drive their customer lifetime value even higher, to $300. While 75% of their customer base is men, they attract a fast-growing 25% of women buyers as well.

Lightsabers are a very popular item today among fans of science fiction cinema, and their products are sold under their brand name, which has become a trusted one among those seeking collectible products that match popular movie images.

Their products are conveniently sent to buyers through the drop ship model, so the seller has been able to bring in $400k in annual sales in their first year without having to invest in inventory costs.

The company was launched in 2021 to market replica lightsabers that contain a handle (hilt) and the blade. They come with three different types of lights, with LEDs for advanced effect.

The company two sales channels, through their own website and on their Etsy platform. To promote their products and connect with their target audience, the company has utilized a sophisticated digital marketing plan that includes running PPC ads on Google, email marketing campaigns, and an SEO program that benefits from use of popular keywords in their product descriptions, a blog on their website and backlinking to the referral pages of their influencers.

Their influencer marketing campaign has become one of their most successful at driving sales higher. The company now has 15 influencers who have been given a lightsaber and frequently post about the products. The phenomenal appeal of science fiction movies and the massive, global fan base for them has given their influencers a huge audience to appeal to.

The company also uses an affiliate marketing program that is integrated with their Shopify site, and their organic traffic is driven higher through their posts on multiple social media platforms, including Facebook, Instagram, Pinterest and YouTube.

In fact, the company is now averaging 24,150+ unique online sessions per month and have enjoyed more than 219,000+ sessions since they first launched.

With profit margins now above 20% while return on ad spend at 4x, this company is well positioned for a much stronger and more vibrant international expansion.

There are unique scale opportunities for their business which include an expansion onto other popular eCommerce platforms such as Amazon and Etsy, increasing their PPC ad spend on social media sites, growing their influencer marketing campaigns, and creating new products.

That could include introducing cosplay costumes to match their lightsabers, and allowing customers to customize their sabers in unique ways.

This is a highly automated business. The current owner spends roughly 5-10 hours per week operating the business. The main tasks include order fulfillment, customer service, ad management, social media posting, and email creation. The business currently doesn’t have any employees or contractors; however, 1 or 2 virtual assistants could reduce the total workload to 1-3 hours of work per week.

The growing number of organic sales illustrates the trustworthiness of this brand, and organic sales from social media posts create brand recognition. Brand recognition and trustworthiness are the core issues that drop shipping businesses typically face, and this company has managed to build a well-respected brand.

This opportunity provides a new buyer with a profitable niche, a loyal fanbase, and a trusted website. The business can be maintained as-is, building off their successful PPC campaigns and various influencer marketing drives, or it can be easily scaled to new heights.

Contact Seller Force today so we can shine a light on this unique offering.

Listing ID: SF103

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