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SellerForce® presents a leading Amazon FBA Dental Care brand with a proven track record in oral hygiene. Their main product is the first U-shaped ultrasonic toothbrush introduced in the US, and it holds 510(K) FDA clearance. It remains a top-selling item on Amazon with more verified reviews than any other product in the same category. The company runs only on Amazon, with the owner spending less than 5 hours a week managing operations. As a pioneer in this segment, the business has established a strong market presence and is known for its high-quality offerings tailored for both adults and children.
The company’s products are all exclusively manufactured, ensuring a unique position in the marketplace. It currently generates all of its sales through Amazon, where it has gained a substantial customer following. However, significant opportunities exist for expanding into additional sales channels, such as a dedicated Shopify website or enhancing its presence on Walmart’s platform, both of which could drive further growth and diversification. They keep a steady stock of 4 to 6 months at Amazon FBA, which handles all fulfillment. Orders are placed every 90 days with flexible payment terms: 50% upfront and 50% upon shipment. Their main items include ultrasonic U-shaped toothbrushes for adults and kids, foaming toothpastes, and replacement brush heads. These products are made exclusively for them through a single supplier in China. The toothbrush design is not available to other sellers, giving them a solid edge in the market.
The business benefits from an efficient operational model, with inventory maintained through Amazon’s FBA system. This setup allows the owner to manage the business with minimal time commitment, supported by a virtual assistant during peak sales periods. The U-shaped toothbrush is their bestseller, making up over 85% of all sales. With more than 5,000 reviews, this product holds a top 2 rank in its category. Their average order value is $35.42. All sales are on Amazon, and they do not use any outside sales channels. Marketing is handled with Amazon PPC. There is no SEO plan, email list, or active social media presence. The business runs without influencers or agencies.
Less than 20% of orders come from repeat customers, but with a growing user base, sales of replacement heads are expected to increase.
Instead of relying on multiple sales channels, the company has built their success entirely on Amazon. The buyer may need to adopt growth opportunities like expanding DTC operations. With their 20% repeat buyer, increasing presence on marketplaces like Walmart and enhancing content marketing and SEO strategies could boost this rate. They could also expand their product line and push their existing website, which is currently hosted on Shopify. The company has also developed new products, including dental flossers, that are ready to launch. A buyer can bring back discontinued supplement products, which could boost revenue drastically. With an already established reputation, this business offers a straightforward path to scaling in the dental care market. The business is positioned for continued success, with the potential to capitalize on emerging trends and consumer demands within the oral care industry.
Listing ID: SF521
