SellerForce® presents an eCommerce business that has seamlessly blended fashion and sustainability. Founded in 2017, this company sells an average of 55 SKUs at a time, consisting of unique, branded shirts, hats, hoodies, and more. They sell through both D2C and wholesale channels, with the former making up 40% of their revenue, and the latter accounting for 60%. Their consumer base is also incredibly loyal, ensuring that whenever a new product is released, there’s guaranteed to be a market for it at the ready.
The company prints most of their products, and outsources the rest whenever necessary. Many of these products feature the brand’s trademarked logo, serving as a form of organic advertising whenever their customers wear their apparel. Outside of their stylish custom designs, one of the biggest selling points for many of their buyers is their sustainable, eco-friendly message. The company has pledged to donate to the trees.org charity for every product sold, and endorses a sense of respect and appreciation for nature.
The brand has become popular among environmentalists and other nature-lovers, who can purchase new outfits while knowing that they’re giving to a good cause. The company enjoys a Repeat Customer Rate falling within the 40-50% range, providing a clear indication as to how dedicated their customers are. They also have an Average Order Value of $55 through their D2C website, and an AOV of $400 through their wholesale channel. Their sales remain largely consistent throughout the year, though they do see a rise during the holiday season, when buyers are most likely to purchase their products as gifts.
Social media has been the backbone of their marketing strategy. They regularly run ads on Instagram, which have proven to be a fantastic way for the company to generate web traffic and sales. They have a high ROI, with $20 a day spent on Instagram ads leading directly to anywhere between $90 to $250 a day in sales. They also have their own account on the site as well, which, thanks to their steady stream of posts, has led to over 5,670 followers.
Though the company has come far since they were founded, they could go farther still with the right strategies. They could increase their Instagram advertising, and start running campaigns on other social media platforms as well. Websites such as Facebook, TikTok, and Pinterest would all be ideal places for them to advertise, whether organically, or through paid ads. They could also start an affiliates program, encouraging their fans to publicize and spread the brand as much as possible.
They could also focus on improving their website, boosting their rate of organic traffic. They could implement a SEO strategy, adding keywords to the site and their products to grow their search ratings. Building on their email marketing campaign would also be beneficial, as it would encourage buyers to make repeat purchases through special discounts, or by informing them of the latest line of products.
There are also many avenues through which the company could expand. Their D2C sales are done exclusively through their website at the moment, and starting a storefront on the Amazon platform would let them access a wider number of online shoppers. They could also reach out to larger retail chains like Macy’s, Urban Outfitters, and Nordstrom, developing their wholesale channel and sharply raising profits. These approaches would also pave the way for global expansion in the future, which will let the company’s products reach more potential buyers than ever before.
The company has many other scale opportunities that a buyer can explore. Given the many ways that they could expand, adding to their SKU catalog would be beneficial, and provide their new customers with many new apparel options. They might also wish to shift to third-party fulfillment for a smoother shipping process, and hire on additional staff. While the company has been able to flourish with one employee, the owner, more workers would lighten the buyer’s daily responsibilities and make it much easier for the business to grow.
Contact SellerForce today if you believe you might be a comfortable fit for this deal.
Listing ID: SF101