SellerForce® presents a 6-year-old social media, public relations, branding, and promotion consulting agency that caters to artists in the electronic music vertical. Their services provide a valuable helping hand to budding musicians, guiding them through the tumultuous process of establishing themselves and building up a reputation of their own. There are countless artists in the industry that are never able to reach their full potential simply because they don’t have the right help and support, which is vital when trying to carve out a place within such a highly competitive industry. This brand specializes in giving these clients the tools and resources they need to thrive.
The company is able to assist musicians throughout all stages of their careers: whether a client is just starting up or rebranding themselves to create a new image for themselves within the industry. They work with the client to craft a brand image that represents and delivers the client’s music to their targeted audience, and the company’s passion for the niche and what they do ensures that they’re fully equipped to create tailored marketing plans that highlight the artist’s bestselling points.
Rather than rely on paid marketing tactics, the agency has used an entirely organic-focused approach to attract new clientele. All of their current clients have been found through word-of-mouth referrals, through the website, or from Google searches and social media. Outside of some SEO strategies done to better optimize their site, their fantastic reputation has done the work for them in bringing aspiring artists right to their doorstep.
The company makes regular use of social media to showcase artists’ new releases, testimonials, and videos of them playing their songs, share tips and helpful advice relating to the industry, promote new musicians, and more.
The business provides a variety of services, including the following:
- Artist Guidance
- Social Media Marketing
- Spotify Growth
- SoundCloud Growth
- YouTube Promotions
- PR & Media
- Label Pitching
- Design And Graphics
Their most popular services consist of social media management, PR, branding, and release promos. Region-wise, their clients are typically from the US, Canada, Europe, Israel, and Australia.
There are several key client demographics that make up the bulk of the company’s sales:
- Aspiring musicians, who often need their brand to be built from the ground up. From branding, setting up social media and music platforms, and career guidance to building a marketing strategy based on where they are in their career and their goals, they often look to the agency for guidance every step of the way. They tend to have less experience, are more receptive to ideas, and let the team take the lead throughout the process.
- B-list musicians. These clients are already performing, but are looking for that extra boost to take their career to the next level. They tend to already have some prior knowledge and experience of the industry and how it works and are interested in marketing or rebranding to build up their reputation. They understand the importance of allocating a budget and are eager to achieve the success that they’ve set out to gain since they started their career.
- A-list musicians. These musicians have already achieved some level of stardom and are interested in going even further beyond. They have the resources necessary for stronger marketing and already have a wealth of experience within the industry. The average A-list client is interested in management, tech support, posting and scheduling, and working to scale their career as much as possible. However, they are still receptive to new ideas and are willing to spend more on extra services once they realize their value.
The agency sees the most demand during the summer season, when musicians perform most regularly, as winter is typically used for artists to rest and work on new music. They currently have 13 retainer clients and single service offerings each month.
On average, the current owner spends about 25 hours per week on the business, which are largely spent on strategy, managing the team and tasks, meeting with clients, business finances, running the magazine, and scaling the business.
They also have 4 additional employees, who work as contracted freelancers in the following capacities:
- A senior manager helps with social media management, client relations, scheduling, strategy, tech support, posting, music platforms management, content editing, and operations.
- The junior social media manager works around 60 hours monthly.
- A copywriter works five hours weekly and is responsible for writing biographies, social media, and website copy, as well as articles for the magazine.
- The PR manager is responsible for reaching out to media outlets, forwarding articles, and getting the artists’ releases featured on different outlets such as magazines and blogs.
The owner has extensive SOPs for social media and management of music platforms, clients, releases, and all other business aspects, which will be very useful for the buyer post-purchase. A buyer with skills in marketing and advertising would be a great fit for the role of new owner, as they could use their expertise to rapidly and successfully scale the agency to a much greater size.
The current owner is also willing to act as a mentor if needed, passing along their knowledge to help make the transition process go as smoothly as possible.
Listing ID: SF212