SellerForce® presents an apparel boutique designer brand that has tailored a following to Etsy, Shopify, and TikTok. They offer a wide variety of detailed embroidery designs available on shirts, hoodies, socks, and many different types of hats. These designs are then outsourced to Printful, which embroiders, packs, and ships their products. The company’s print-on-demand model saves them the fees/overhead they would need to hold inventory, with the cost of goods only being incurred after the order is placed.
They have an Average Order Value (AOV) of $42.31, and 90% of their sales are generated through their Etsy storefront. They have a 4.8-star rating based on over 5,900 reviews on the platform in question, along with a large distribution list of existing customers.
Most of the brand’s traffic is generated organically from Etsy SEO and their product pages. Their only active marketing efforts consist of free Google Shopping listings and cross-promotions to their Shopify site from Etsy. While this strategy may be simple, it has proven highly effective for the brand, generating over 600,000 visits from Etsy last year and giving them an average monthly visitor rate of 30,000.
Their straightforward operations have given current ownership a weekly workload of, at minimum, 5 to 15 hours a week. The bulk of their workload consists of communicating with customers on their custom orders as well as creating orders through Printful. Additionally, as the brand is virtual, a new owner could theoretically run operations from wherever they please.
An ambitious buyer could spend more time on creating new designs and listing them to each platform, making sure that the product details are correct, and optimizing the listings. They could also spend time on product research to determine what designs would perform best among their customer base.
A buyer could also consider taking everything in-house to further boost their margins and shift their attention from Etsy to the brand’s Shopify and TikTok Shop storefronts. TikTok Shop is especially promising, as the brand has worked with a TikTok influencer in the past, which has generated 80 sales and 200,000 views on her videos. With more marketing and additional influencer partnerships, this storefront could rapidly gain traction among customers.
This lightweight acquisition offers strong scale opportunities, and the flexibility of schedule for a new owner to spend more time exploring them. With additional marketing and more investment in their other sales channels, the brand can develop into a larger name in the personalized apparel market.
Listing ID: SF370
